A flashmob broke out in another food court. It set a record (see news). 26 million have seen this, so you’d better watch. In related news, 47 people in a Cleveland Church spontaneously broke into a food-court mob.
One of the things that gets me through the holidays is the anticipation and enjoyment of JibJab’s annual year-end song parody. When Twitter rumors about CNN’s announcing Morgan Freeman’s death this week, I called JibJab’s Voice Jim Meskimen (website/on YouTube) to see if he’d do his classic Freeman impersonation. He did in this “Morgan Freeman…
First- the disclaimers. I share in advertising revenue from YouTube. And I’m a content partner for Next New Networks, but not an employee or quite the size of these guys. I’m just some marketing clown with a video camera, no writing staff, but 175 million views. Big deal. My blog’s still ugly. So I’m not privileged to any…
Is it animal cruelty to laugh at a bunch of cute ducklings getting blown across the cement by a gust of wind? Source: Unruly’s Viral Video Chart.
Advertisers on YouTube now have an option where they only pay when a viewer engages with the pre-roll ad. It’s a bold way to get digital marketers to move confidently into the medium since, like Google Paid Search, it’s more accountable. Here’s the YouTube blog post about this new format called “True View.” Since most…
Target’s Black Friday campaign staring Maria Bamford spawned loads of “word of mouth,” and captured AdAge’s attention by ranking #2 on the AdAge Viral Chart with more than 1.5 million views in a week. Sure that’s still far below my definition of “viral video” (I’m thinking the new definition is 4 million views in a few…
Renetto. Paul Robinette. Remember him? He makes about $55 a day from YouTube, and I once stalked him and shaved my head to assume his persona. He’s one of the guys behind one of the most interesting video website stats and mobile applications you’re bound to love and forget. It’s called MyU2B. See– I had…
Hard to criticize this lovely video featuring surprised passengers in Heathrow Airport being surprised by a cappella songs in every genre. Part of T-Mobile’s Life’s For Sharing campaign. I just wish they’d partnered with or acknowledged Charlie Todd (author of Causing a Scene) because he kinda invented (or at least popularized) this type of video.
“Video advertising is still ‘in its diapers’… you gotta remember that most people don’t want to see ads” said eMarketer’s David Hallerman in a webcast last Thursday (October 21, 2010). eMarketer provided highlights from a report (“Video Advertisement Engagement: What Marketers Need to Know”) in the one-hour webinar, and slides are excerpted from that. Hallerman says…
There’s been a lively debate recently among online-video enthusiasts about Google/YouTube’s capacity to sell display advertising. Sales people need different skill sets selling paid-search (automated, measurable, bid-based) versus display advertising (which is less measurable and more like selling television or print). To understand the distinction, see Google’s video; this is something we’ve been exploring at…