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Diet Dr. Pepper Cherry Chocolate Wins Our “Viral Video Marketer of the Year Award”

ByNalts

Well actually WillVideoForFood doesn’t have a “viral video marketers of the year award,” and even if it did, we’d wait until December to give it out. Still, this “Cherry Chocolate Rain” video sponsored by Diet Dr. Pepper’s Cherry Chocolate is a near perfect case study on smart online-video marketing. First, it leverages the viral fame…

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Ad Blindness and Online Video

ByNalts

The more we surf online video the more savvy we become about content versus advertising. A marketer recently told me he was pleased by the impressions he got from a YouTube homepage advertising buy, but…” I finished his sentence for him.. “your featured video didn’t get a lot of views.” I told him we’ve been…

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Top YouTube Creator Spinning Off New Video-Community Site (working title RenettoTube.com)

ByNalts

One of the most popular YouTube creators, “Renetto,” has been discussing a revolution, and aspirations to create a new website for unmet online-video community. The new site, a homage to Paul Robinette’s self absorption, is aptly titled “RenettoTube.” I announced the new site in this video from last weekend (see launch video). Oh- and I…

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Free Online Monitoring Via YouTube

ByNalts

Marketers debate whether they should engage in online video, but there’s simply no excuse for not paying attention to what’s being said about your brand. There are good services that can do comprehensive audits (such as Buzzmetrics). But here’s the poor-man’s solution… Subscribe to your brand’s name on YouTube. If you’re Coke and you’re not…

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Let’s Make a Collab

ByNalts

You know, if I ever questioned whether it was worth writing an eBook (“How to Become Popular on YouTube Without Any Talent“), it’s all behind me now. Songwriter Abby Simons has made the homepage of YouTube with “Let’s Make a Collab.” For those of you new to this space, a collab (collaboration) is when several…

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Do Marketers Understand Online Video?

ByNalts

So it’s been a week since my last post. I’m rusty. Yet I’m down in Florida at the iMediaConnection Brand Summit, and the theme is “Turning Advertising Into Content.” I simply love that tagline, and quite possibly may steal it. The event is packed with marketers from some of the largest names in the world…

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Finally The Queen Can Make Spare Change from YouTube

ByNalts

YouTube announced on January 30 (see YouTube blog) that UK ‘tubers can now join the Partners program and share in advertising revenue. Why do journalists often frown at this? Here’s a Texas journalist who is saddened by the idea. When I was interviewed by Fox after the program started in the US, the interviewers had…

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OMG a Good Article About Viral Video Marketing?

ByNalts

Oh it’s so rare when someone writes an intelligent article about online video (aka viral) marketing. And it’s pretty funny when you’ve never heard of the author but she happens to work for the digital agency you employ in your day job. Anyway, here’s “Strategies for Making Video Ads Go Viral,” by Christine Beardsell (Digitas)…

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What Should a Viral Video Cost a Marketer? (Killer Post)

ByNalts

“The price of a thing is the worth it will bring.” I love that quote, but the reality is that “viral” video pricing has been less about worth and more about cost plus. If anyone should know the “fair market price” of a viral video it should be I — or me (depending on which…

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A Spoon Full of Sugar Makes the Photoshop Learning Go Down

ByNalts

Brilliant video collection here. Like you, I don’t like reading manuals. I do like getting better and faster at my software. MyDamnChannel has a series of very clever but informative tutorials about PhotoShop called “You Suck at Photoshop.” This recent one (You Suck at Photoshop #4) is absolutely self deprecating and wonderful. Donnie Hoyle shows…