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Jimmy Kimmel F’ing Ben Affleck

Why can’t I attract an all-star cast like this “I’m F’ing Ben Affleck” music video that’s going viral as I type? (The link takes you to Funny or Die, although the video originally aired on Jimmy Kimmel Live). It’s staring: Jimmy Kimmel, Ben Affleck, Robin Williams, Don Cheadle, Harrison Ford, Brad Pitt, Cameron Diaz, Christina Applegate,…

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YouTube Sketchies (and Stupid Thumbnail Ad by Dove)

You have until March 3 to enter your comedy video into the first round of YouTube’s Sketchies II. Corolla, leveraged popular YouTuber LisaNova to promote the contest (she was second place last year with this “LisaNova does George Bush” video). I spoke with LisaNova via phone for the first time on Saturday, when TheMightyThor1212 was good…

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YouTube as Marketing Channel (free 30-minute podcast): Nalts and Obama Girl Creator

Here’s the archive podcast of the Blog Talk Radio show I did with Toby Bloomberg and Ben Relles (read more). Ben’s story about “I Have a Crush on Obama” is always interesting. And maybe you’ll learn a few things about how brands can harness the power of YouTube. Here’s the Diva Marketing Blog description of…

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The Marketeter’s Cheat Sheet to Viral Video

You’re running a brand that is trying to “dip your toe” into social media and online video, and you’re facing some important questions: Is my brand right for this? How can I experiment without ending up as a “case study” failure? Can I convince my company that we should do this? What are my options…

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Politics and Viral: McCain and Obama Music Video Parodies

This is the year where viral video will, no doubt, shape the election. And while this blog cannot possibly keep up on the political satire that’s overtaking YouTube, this one felt worth a mention. Barack Obama’s speech inspired this music video featuring Black Eyed Peas. It’s called “Yes We Can.” That spawned Election08 (comedians in…

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YouTube as Marketing Channel: Live With Bloomberg

Marketing Consultant Toby Bloomberg (Marketing Diva Blog) is hosting a radio/podcast show on the topic of YouTube as a marketing channel. It’s live tomorrow night (Tuesday, 6:30 PM EST). I’ll be a guest along with Ben Relles, creator of the wildly viral “I Got a Crush on Obama” and Barely Political. Here are the details:…

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Bubble Bursting for Video Creators Hoping to Monetize Content?

Online-video creators are sobering up after an intoxicated 2007, as they realize that the “road to riches” via online video is fraught with challenges. Business Week proclaimed “amateur video hour” as over in December. Crackle and other sites migrated from UGC (user-generated content) some time ago. And here are some quite recent data points that,…

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Should Comedian Mark Day Stop Creating Now That He’s YouTube’s Comedy Manager?

This isn’t breaking news, but I feel remiss to not have covered the news that Mark Day (markdaycomedy) is now a YouTube employee as “comedy manager” (see YouTube blog. Mark (markdaycomedy) started on YouTube in March 2006, and I’ve long been starstruck by his omnipresence on YouTube and other sites. He’s best known for pimping…