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Streaming Media East (NYC) on Tuesday, May 20

ByNalts

I’ll be moderating a panel for Streaming Media East tomorrow (Tuesday, May 20) at the NYC Hilton. The topic is “Creating and Promoting Amateur and Viral Videos” (A103) 1:45 PM – 2:30 PM The session explores what makes a video viral and how marketers and amateurs can promote their video using online video sites and…

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Fish Video Surprises Creator

ByNalts

If anyone tells you they know what will go “viral,” they’re lying. We all know the general rules: short, comedic, shocking, funny, sexy. But even those of us immersed in this space are surprised about what we think will go viral (like “Filthy Little Lemon” or “YouTube is My Wife“) and what viewers actually like….

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YouTube Technical Problems Create Pissed Unpaid “Partner”

ByNalts

He’s one of the most prolific YouTubers with more than 123,000 subscribers, daily comedic and topical rants, and he makes his primary income from YouTube’s “Partner Program.” But Sxephil was so frustrated by YouTube’s technical problems — which he said deprived him of ad revenue — that he turned his daily rant toward the Google-owned…

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“Farting in Public” Kid Goes MIA: Campaign to Bring Back Spencer

ByNalts

Spencer is my nephew’s friend who appeared in “Farting in Public” (now almost at 5 million views). We’ve done about 12 mostly public videos together, and here’s a playlist so you can watch them all on YouTube: “Best of Spencer.” Spencer has a unique ability to suspend social anxiety and do just about anything without…

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One Small Step for Video Ad Standards. One Giant Leap for Creators and Brands.

ByNalts

One of the factors that has limited the growth of online-video advertising is the production and traffic work. Mike Shields of Mediaweek reports that the Interactive Advertising Bureau this week introduced a set of guidelines to standartize online-video advertising and make the medium “easier for advertisers to buy.” The new guidelines cover three basic forms…

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Study Shows People Who Don’t Watch Online Videos Are… Boring

ByNalts

A recent study shows that the shrinking percent of US citizens that don’t watch online-video regularly are more likely (by 45%) to be boring than their video-watching counterparts. This study, mind you, is based not on a significant N or any official methodology. It’s just based on my own experience. For example, here’s a result…

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Doritos Video Contest

ByNalts

So there’s a galary of amateur videos (consumer-generated advertising) posted on Doritos’ UK website, including this classic Davideo hit. He’s the UK creator of the exploding Diet Pepsi Mentos girl, and one of my favorites in the use of abstract video animation (so be sure to rate it if “five sizzling chips” if you like…

Madonna: Not a YouTube Virgin

ByNalts

Madonna aint acting like a virgin on YouTube. While other stars have fumbled in their attempts at the largest online-video site, Madonna gets 5 stars for her homepage video. Why? We imagine this video was featured by the advertising department (likely a paid promotion for her new album “Hard Candy”). And although YouTube editors may not…

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How Many of the 10 Billion Videos Viewed in February Did YOU Watch?

ByNalts

We watched 10 billion videos in February, according to ComScore yesterday. That’s a 66 percent gain from February 2007, and apparently about 73 percent of people online are watching videos. Which means the other 15 percent are losers that are too busy brushing up on their math skills. 35 percent of this activity is on…

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Want to Be Seen and Paid on YouTube? Your Relatives Matter…

ByNalts

As many as 25% of the views of a video may come from people finishing a related video. This chart shows the percentage of views that come from various sources to my “The Best of Naked Vlogs.” This is not a representative example, but look at the percent of traffic that comes from “related video”…