You’ve seen the videos showing how soda poured on raw pork evicts lots of tiny worms. Well in this double-blind, placebo-controlled “Raw Pork and Coke” experiment, we learn why it works for some but not others. Seems to get the worms out, you need to ensure that you have a) cheap pork, and b) real…
I was passed over for YouTube’s ad-sharing “partner” program, so it’s time for more product placement videos. For $1K-$5K, Nalts will make a custom video that will appear on his popular YouTube channel and other online video sites. For details, see this video where Nalts “the video creator” debates Kevin Nalts the marketer. How does…
My “Blackberry Crackberry” is an “official honoree” for the 11th annual Webby Awards. There’s not much else to say about this. Just credentializing because I’m hopelessly insecure. Still, I posted today my favorite of my recent videos. It’s called “Chicken Prank.” Here’s the premise. A father forces his son to dress in a chicken suit and…
Dear, Brands. As a marketer and video creator, let me assure you that you don’t have to feel guilty about wanting a video creator to pimp your product. It will make them happy, and provide your brand an important entry to “consumer generated media.” So why aren’t you doing this already? You’re scared it will…
Academy Award Winning Viral Creator, Davideo Designs, today released its latest creation called “Pandering for World Domination.” Davideo actually hasn’t won an Academy Award because the stuffy academy is still to friggin’ artistic for viral shorts. Maybe the Golden Globes? Oh they’re music, aren’t they? In any event, I can’t say I endorse or understand…
I hope this video demonstrates the power of user-testing viral videos to ensure they’re funny before launch. It’s the difference between being a viral-video creator and a viral videologist. Our method was simple. The moderator had individual subjects review the videos, and we observe their responses behind a two-way glass. Laughter was recorded, and viewers…
Are those two beautiful words. Just soak in them. Viral Videologist. Bruce Haring of DIY Convention asked if I’d speak about YouTube success stories on Sunday, February 11 at the Egyptian Theater in Hollywood. Mark your calendars, folks. Free beer with admission. Anyway it turns out I was scheduled to be presenting 6 miles from there that same…