Dr. Slasher’s Acting Reel
Don’t ask. Just watch Dr. Slasher’s acting reel. It’s really quite difficult to explain but strangely compelling.
T-Shirt Puzzle (shirtofnalts)
I bought a pack of letters yesterday and decided to make a t-shirt. But there weren’t enough of each letter to say much. So I invited YouTubers to help in a video that I planned to delete. I was only going to leave the video live for a few hours, but I fell asleep and…
Behind the Scenes: “Pranking the Garbage Man- Part 2″
[youtube=http://youtube.com/watch?v=O7eAg4F_nFY] Some people have expressed interest in the “making of” my videos. So this post will describe the “behind the scenes” of how I made this short video titled “Pranking the Garbage Man- Part 2.” You should watch the video first, since this reveals key plot elements. Its prequel to this was titled “Prank the…
advertising | book | Making Videos | marketing | Online Video | popular videos | Video Advertising | Video Business | Viral Video | YouTube
How to Cheat on YouTube
In today’s YouTube “highest rated comedy videos of the day,” my videos represent spots 5, 6 and 8. YouTube, as you probably know, represents the vast majority of online viewing. So does this mean I produced the funniest videos on the planet this weekend? Of course not. I have an advantage because I have a…
Taxi Cab Panic Attack
Social experiment #28238. What happens when you get into a NYC taxi (like I did yesterday morning) and have a panic attack? The taxi driver was surprisingly receptive to me placing the camera on his dashboard and then screaming and whining as he took us to market research. I asked his permission, but didn’t tell…
Contests That Require Registration to Vote
Ahhh the video contest. Is it a way to engage creators, or for marketers to do “lead gen” (snatch the e-mail address of creators’ friends)? I understand why contests require registration for rating — we wouldn’t want a “Chicago” style election. At the same time, these “one-off” contest websites are maddening. For example, here’s a…
My Writing Staff for Online Videos
Obviously I don’t have “writers” for my videos. In fact I can barely find someone else to hold the camera, which is quite evident in my videos. But here are a few fun facts behind my “Writer’s Staff” series that is up to 8 episodes now. Months ago I met with the an NYC-based independent station about…
book | Future of Online Video | Making Videos | Online Video | popular videos | Video Advertising | Video Business | Video Contests | Viral Video | YouTube
Online-Video Workshop for Marketers
Warning: Blog post contains blatant self promotion. 🙂 I’ve been frustrated by the lack of understanding among marketers and advertising agencies about how to capitalize on online/viral video. Most viral-video marketing campaigns are born to fail — with heavy production costs, overtly promotional content, and view counts that are embarrassing. Rather than stew and rant,…
advertising | book | Viral Video | YouTube
The Profile of a Second Life User
I tried Second Life last weekend, and was so perplexed I decided to spoof it in this video called “Drunk Naked Flying in Second Life.” The video viralinated (became a top video in the “Gadget and Games” section), and I started receiving dozens of friend invites from people (I’m named “Nalts Writer” on Second Life but…
Meet Viral-Video Creators at Metacafe Unfiltered
Revenue-sharing video site, Metacafe, has launched the first of a series called “Metacafe Unfiltered.” In this show, which I co-host with Angela Calman (MediaMogirl), we’ll meet some of the creators that have gained a following and earned money through Metacafe’s Producer Rewards program. The first episode was shot in LA and features SpacePainter — a…