I laugh at videos daily, but rarely due blogs make me chuckle. But in this SocialTNT blog post, Chris Apollo Lynn depicts TechCrunch contributor Dan Ackerman Greenberg as The Wicked Witch of the West, while I get the Glenda The Good Witch photo. I kinda liked my nickname for Greenberg, who revealed some of his…
Want to get your stuff seen? Should you obsess with YouTube or go for the “long tail“? Let’s explore this important debate, and obviously the right answer is “do both.” But don’t hold your breath waiting for a million views on YouTube, or kill yourself getting your video on the homepage of some niche blog…
Dec. 2 Update: This didn’t work. Garfield writes in the post that you need a blip.tv “pro” account which is almost $100 a year. Mike from blip.tv writes: “If the video you upload originally is iphone compatible it should work. If not, the pro account allows you to convert it to be compatible. We have…
You’re the head of public relations for Unilever. Time for a quiz. But first, a background to our case study. Your company’s Dove Evolution campaign was a great success (see video) with more than 12 million views. Meanwhile you’ve got this other lil’ brand called Axe, that happens to be using viral video to relentlessly…
“Dear Stupid Marketer and Your Clueless Agency” was my original title for this article in Advertising Age. Fortunately I tamed it down given the audience. But hopefully a few folks will read it and overcome the myriad of myths about online video and marketing. If I can just change one clueless agency or stupid marketer,…
Today’s Wall Street Journal has an article by Raymund Flandez called “Lights, Camera, Sales: How to Use Video to Expand Your Business in a YouTube World.” It’s positioned on the front page as “Small Business: How to Use Video to Grow.” I’ve got some issues with the piece, and not just because Flandez didn’t interview The…
You’ve seen him on The Daily Show and The Office, but now Ed Helms follows Will Ferrell to FunnyOrDie.com. Folks, the pros are moving in. Time for amateurs to “step it up.” I, for one, am going to start focusing on quality instead of strictly quantity. Here’s Zombie American chapter one, two and three. P.S….
What’s the fine line between marketing your video and cheating? Comotion Group cofounder Dan Ackerman Greenberg certainly dances along that gray area between marketing and cheating. In this self aggrandizing article on TechCrunch, Greenberg boasts about how he’s getting clients views (thanks to InsideVideo for helping me find this one). His techniques fall into three…
Well the Next Internet Millionaire is over, and it was between YouTube Weblebrity Charles Trippy and some other Canadian gal. The Canadian gal took the $25K prize, but Trippy proposed to his girlfriend in a hot air balloon. So who’s the real winner here? Oh. And Trippy’s still “selling out” (see video) his Viral Video…
The YouTube Community received a “Foundation Award” from the International Radio and Television Society Foundation. This is a prestigious award that has been given to such accomplished broadcasters as David Letterman, Donald Trump and Katie Couric (who attended the Nov. 16 awards breakfast in NYC to present an award to CBS Correspondent Kimberly Dozier). I’m…