Why can’t I attract an all-star cast like this “I’m F’ing Ben Affleck” music video that’s going viral as I type? (The link takes you to Funny or Die, although the video originally aired on Jimmy Kimmel Live). It’s staring: Jimmy Kimmel, Ben Affleck, Robin Williams, Don Cheadle, Harrison Ford, Brad Pitt, Cameron Diaz, Christina Applegate,…
You have until March 3 to enter your comedy video into the first round of YouTube’s Sketchies II. Corolla, leveraged popular YouTuber LisaNova to promote the contest (she was second place last year with this “LisaNova does George Bush” video). I spoke with LisaNova via phone for the first time on Saturday, when TheMightyThor1212 was good…
It took almost two months of deliberation, but our judges have selected the honorable mentions and winner of the “Weird Comment” contest, which boasts a grand prize of an autographed slice of American cheese. As you won’t likely recall, back on January 5, 2008, I invited you to post the weirdest comments on this TechCrunch…
Here’s the archive podcast of the Blog Talk Radio show I did with Toby Bloomberg and Ben Relles (read more). Ben’s story about “I Have a Crush on Obama” is always interesting. And maybe you’ll learn a few things about how brands can harness the power of YouTube. Here’s the Diva Marketing Blog description of…
You’re running a brand that is trying to “dip your toe” into social media and online video, and you’re facing some important questions: Is my brand right for this? How can I experiment without ending up as a “case study” failure? Can I convince my company that we should do this? What are my options…
This is the year where viral video will, no doubt, shape the election. And while this blog cannot possibly keep up on the political satire that’s overtaking YouTube, this one felt worth a mention. Barack Obama’s speech inspired this music video featuring Black Eyed Peas. It’s called “Yes We Can.” That spawned Election08 (comedians in…
Online-video creators are sobering up after an intoxicated 2007, as they realize that the “road to riches” via online video is fraught with challenges. Business Week proclaimed “amateur video hour” as over in December. Crackle and other sites migrated from UGC (user-generated content) some time ago. And here are some quite recent data points that,…
I was one of the most active Revver creators soon after the video site launched two years ago (see “Getting Rich on Revver“), and paved the way for ad-revenue sharing with creators. This very blog was an offshoot of an unofficial Revver blog called Revverberation. So I’m saddened to see that Revver sold (according to…
One of the most popular YouTube creators, “Renetto,” has been discussing a revolution, and aspirations to create a new website for unmet online-video community. The new site, a homage to Paul Robinette’s self absorption, is aptly titled “RenettoTube.” I announced the new site in this video from last weekend (see launch video). Oh- and I…
Marketers debate whether they should engage in online video, but there’s simply no excuse for not paying attention to what’s being said about your brand. There are good services that can do comprehensive audits (such as Buzzmetrics). But here’s the poor-man’s solution… Subscribe to your brand’s name on YouTube. If you’re Coke and you’re not…