Why Did ALS Ice Bucket Challenge Go Viral? 7 Good Reasons.
Why did the ALS cold water, ice bucket challenge go viral? Secrets revealed.
What Percent of Us Have Uploaded a Video? Why?
One in four people (25%) of Americans have uploaded a video, according to a recent Pew Research report. That’s driven by two factors: Mobile — more than 40% of us record video on our cell phones and 40% watch videos on our tiny screens. Social media uptick going from 8% in 2005 to 72%…
Your Viral Video Shouldn’t Be a Commercial (Celebrity Apprentice Lesson)
Perhaps you watched Celebrity Apprentice last night, where the b-listers teamed up to create a “viral” video for O-Cedar’s ProMist Spray Mop. Note that I put “viral” in quotes since it’s not a viral video unless it goes viral. For that matter, let’s call it what it is: try-ral. It’s trying. It may go viral,…
The Top 10 “Viral” Videos of 2011 That You Missed
The internets are packed with Jessica Black and Nyan Cat videos that are proclaimed the most “viral” of 2011. But it’s time to take a look at 10 of my favorite videos you probably missed. What was your favorite video of 2011? Enjoy mine… in no particular order. 10. People of Walmart 2 Jessica Frech…
YouTube for Entrepreneurs & Small Business
Entrepreneurs and small businesses sometimes struggle with YouTube and online-video marketing. So I teamed with ReelSEO to write a guide called “Online Video 101: Small Business.” It’s free, and you won’t get a pesky sales call if you register and download it. Sorry the blog’s gone a bit grey lately, but I’ve been busy posting…
How To Get Views on YouTube (via Kindle)
So you want to know how to get views on YouTube. You want to grow a vibrant YouTube channel, go viral, and become the next Ray William Johnson. Do you cheat, or choose a more proven way? No Kindle lovers… you could read a great American classic on that sun-enabled iPad you call a Kindle….
10 Commandments For YouTube Cause Marketing
The Social Media for Nonprofits conference series kicks off in SF w/ @kanter, @GuyKawasaki & @jdlasica. bit.ly/lWLDQO #nonprofit #nptech http://socialmedia4nonprofits.org/ Perfect timing for what I’d planned this week… The 10 Commandments for YouTube/Viral Marketing for Causes and Non-Profits… 1. Though Shall Not Stop With Text. If you blog, also vlog. Use video to simplify your…
NextUp YouTube Winners in NYC
So the NextUp YouTube winners are in NYC right now… receiving loads of love from Google/YouTube. It made me happy seeing the next generation of amateurs… and to see that Google/YouTube still encourages them even while commercial content is on the rise on the world’s second-largest search engine. I was invited to speak to the…
Do YOU Have What It Takes to Become (and Stay) a YouTube Star?
I’ve written plenty about how to become a YouTube star (see free eBook v2 and “Beyond Viral“), but today’s post is the first of a series about the persistence of some top YouTube talent. It’s one thing to break through the clutter and develop a following, but quite another thing to maintain it… the latter…
Find Viral Videos Before They’re Viral
Remember that video curation was supposed to be all the rage last year and 2011? I’m still not seeing it get enough attention, but that will change as online-video consumption moves from desktop to simpler devices: mobile and remote controls. Why? Sans keyboard, it’s just not as easy to self-select videos, so we’ll need simpler…