| | | | | | | | | | | | | |

What Does Google’s Acquisition of DoubleClick Mean to Online Video?

ByNalts

Google closed on the acquisition of DoubleClick today, and issued this statement to address concerns (continued Dart service, as well as privacy provisions). As a buyer of interactive media (primarily paid search but also targeted display), I like this deal. Google’s muscle, innovation and discipline from the paid search origins means this could enhance the…

| | |

Exposed: Big Media’s Bias Against Online Video

ByNalts

I was interviewed Friday by a major U.S. television network on the subject of online video, and caught some footage of the reporter’s loaded questions and biased reporting. You’ll hear how he tries to shape the discussion to confirm his own belief that online video is crap, and that big media will continue its reign….

| | | | | | | | | | | | |

The Marketeter’s Cheat Sheet to Viral Video

ByNalts

You’re running a brand that is trying to “dip your toe” into social media and online video, and you’re facing some important questions: Is my brand right for this? How can I experiment without ending up as a “case study” failure? Can I convince my company that we should do this? What are my options…

| | | | | | | | | | | |

Bubble Bursting for Video Creators Hoping to Monetize Content?

ByNalts

Online-video creators are sobering up after an intoxicated 2007, as they realize that the “road to riches” via online video is fraught with challenges. Business Week proclaimed “amateur video hour” as over in December. Crackle and other sites migrated from UGC (user-generated content) some time ago. And here are some quite recent data points that,…

| | | | | | | |

Ad Blindness and Online Video

ByNalts

The more we surf online video the more savvy we become about content versus advertising. A marketer recently told me he was pleased by the impressions he got from a YouTube homepage advertising buy, but…” I finished his sentence for him.. “your featured video didn’t get a lot of views.” I told him we’ve been…

| | | | | | | |

Do Marketers Understand Online Video?

ByNalts

So it’s been a week since my last post. I’m rusty. Yet I’m down in Florida at the iMediaConnection Brand Summit, and the theme is “Turning Advertising Into Content.” I simply love that tagline, and quite possibly may steal it. The event is packed with marketers from some of the largest names in the world…

| | | | | | |

OMG a Good Article About Viral Video Marketing?

ByNalts

Oh it’s so rare when someone writes an intelligent article about online video (aka viral) marketing. And it’s pretty funny when you’ve never heard of the author but she happens to work for the digital agency you employ in your day job. Anyway, here’s “Strategies for Making Video Ads Go Viral,” by Christine Beardsell (Digitas)…

| | | | | | | | | | |

What Should a Viral Video Cost a Marketer? (Killer Post)

ByNalts

“The price of a thing is the worth it will bring.” I love that quote, but the reality is that “viral” video pricing has been less about worth and more about cost plus. If anyone should know the “fair market price” of a viral video it should be I — or me (depending on which…

| | | | | | | | | | | | | | | |

Sales of My Free eBook Skyrocket Due to TechCrunch Coverage

ByNalts

Well, you loyal WillVideoForFood.com readers, please reserve your front row seats, because the auditorium may be filling with some TechCrunch visitors. They actually crunched about my eBook. Here’s my original post about the book, titled “How to Become Popular on YouTube (Without Any Talent).” Here’s my video reaction to the coverage. Or maybe TechCrunch didn’t…

| | | | | | | | | | | | | | | |

Sneak Preview: “How to Become Popular on YouTube Without Any Talent” (Free eBook)

ByNalts

[NOTE- THIS POST IS OLD. FOR THE MOST RECENT VERSION OF THE BOOK, SEE THIS POST] On Friday I’m releasing a free eBook titled “How to Become Popular on YouTube Without Any Talent.” I won’t make any money for each copy downloaded, but I’ll make it up in volume. Below is a draft that still…