After shunning the Diet Coke & Mentos wave (see “more” for details about that), Coke seems to be “getting in touch with its inner YouTube,” according to this AdWeek article. Says the article: “In the first challenge, set to run through August, users are invited to submit short videos, but they’re not limited to creating…
Jim Meskiman (comedian and voice of JibJab) sent the following e-mail out today. This campaign rivals the Sasquatch Link’s Beef Jerkey campaign It’s just plain refreshing to watch advertising that’s entertaining. And as our television habits shift and we take control of our advertising consumption, it’s the viral video pieces that will break into our…
This is a private letter to Brad Hurley and Steven Chen. The YouTube founders don’t really respond to e-mails or prank calls, so I’ve decided to blog ’em a private letter. It has ideas that will save their company, so please don’t read this if you’re not them. Especially if you’re a competitor. Are the…
I’m really perplexed about why more online video sites aren’t sharing revenue with creators. Revver has been around for 6 months or more, even if it hasn’t officially launched yet. If you had asked me in February, I would have told you there would be several imitations and at least one popular site (YouTube, Yahoo,…
Now that we’re seeing several online video sites that share revenue with video creators, it’s time for a comparison grid! For now I’m starting with Revver vs. Panjea vs. Eefoof, since they’re the only prominent sites that share revenue. I’ve also included YouTube and Google Video since they’re popular and give us a comparative base on some non-revenue…
Revver has remained the prevailing platform by which people with video content can share their material (like YouTube) but also get paid based on the quantity of people that view it. The funds are generated through advertising dollars, and split 50/50 between Revver and the owner of the content. Now Revver has two new potential…
I’m planning on doing a thorough review of the major online video sites, but here’s my first attempt at creating the perfect online video site: It would have the traffic and community of YouTube. It would have Revver’s advertising-sharing model It would have Metacafe’s ability to sift the best content It would have that cute…
This from a Forbes article titled “Big Media’s Brave New World“: Andy Moss, senior director of technical policy for Microsoft‘s entertainment and devices, said that one day the term might actually refer to things that users have actually made themselves. Online social-networking sites, coupled with falling prices for sophisticated video cameras and editing equipment, mean…
I’m getting so tired of the hype articles, or the latest story about an instant viral video classic. Finally, here’s an interesting piece. Source: The Ultimate Middle East Business Resource. Go figure. On YouTube: “But this bandwidth is expensive. It’s estimated that bandwidth costs YouTube US$1 million per month. But the investment – YouTube has…
I like scoring my videos with copyrighted songs, but I started to realize that it’s not sustainable. So now I’m carefull with copyright issus — using royalty free content or my own creations on GarageBand (Mac). I had a new awakening about copyright violation yesterday when speaking to a guy from Google Video. I realized…