One of the highest productivity video creators is also the most experimental with various sites and blogs to promote his work. Here’s his comment about some of the pay-for-content sites. To see his blog, click on the link on the right (I have a perpetually link to his video blog. Revver is king. I’ve made…
Via PaidContent.org, we have news from the UK’s Times Online that MSN is launching a video sharing site this summer. “The Microsoft site will launch this summer as the world’s largest software developer moves to increase the reach of its MSN portal by tapping the explosive growth of social networking sites such as MySpace.com. It…
Highlights from a recent Wall Street Journal article on the pay-for-content online video sites… New Web Sites Pay for Clips By JESSICA E. VASCELLARO July 12, 2006 In his spare time, Patrick Sell, a 31-year-old marketing analyst, enjoys shooting short videos of well-dressed women strolling along New York City streets, then posting them on the…
Interesting that Eefoof — a relatively new site that pays creators for content — is getting billed as a “YouTube competitor.” Check out this CNBC story and this Digg.com post, which raises the question as to whether it will be a YouTube killer. Mashable challenges the business model and calls the site ugly. I give…
There’s a whole range of customer service approaches, and the online video sites haven’t exactly figured that out. That’s become apparent on my blog where people have been known to gripe about slow responses and ignored e-mails. Here’s a stunning exception, and first impressions are lasting ones. Adriana, the star of “Blah, Blah, Blogs,” tells…
Here’s a beefy Mercury News article about online video, with an emphasis on YouTube and its long journey toward profitability. It confirms that the YouTube folks are indeed thinking it would be good to make money, but are (in my opinion) way too paranoid about losing their cult-like appeal. Read my letter to YouTube’s founders to get…
This Wall Street Journal article gave Patrick Sell (creator of Idonothingallday) a dramatic spike in traffic to his website packed with short videos of beautiful women in NYC. Patrick has been doing this for a while, and he’s as humble as they come. Not what you’d expect in a voyeuristic video maker. Good press for…
If you’re creating online video, and hoping to make money… there’s someone holding your fate in her hands. She’s the media buyer. She decides what online sites (and possibly what online videos) a marketer uses to advertise. The media buyer role, reports B to B, used to be reserved for “newcomers or hangers-on.” Now it’s…
Some highlights of a rather skeptical view of online video ads (with my thoughts below in the circle bullets). Writted by Tom Hespos, president of Underscore Marketing, for a recent Mediapost.com article: “I have a rather controversial stance on online video ads: I think a lot of people will make a lot of money in…
Advertisers will likely start investing more of their media budgets online when they see the results of a new Nielsen study. Nielsen Media Research, the firm that calculates national television ratings, will investigate how many people actually watch TV commercials (source: Today’s Wall Street Journal). In November, Nielsen will begin for the first time to…