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Get Rick Quick? Amazing Case Study on Viral Video Impact (Diet Coke and Mentos)

ByNalts

Who would have thought that a few hundred dollars worth of Diet Coke and Mentos could turn into $30,000? According to this Wall Street Journal article, viral videos — which featuring explosive shots of Mentos mixed with Diet Coke — http://www.eepybird.com/ have generated several million of views. This is not uncommon for YouTube, but it's a…

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YouTube is a Giant Conference Call

ByNalts

I've been trying to figure out how YouTube managed to surpass video-sharing sites like Break.com, despite arriving to the market far later. Then it occured to me what may already be obvious to you. Most video sites are searchable television stations… putting the visitor in command to find video that appeals. YouTube, however, is a…

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YouTube’s Accidental Rocket: Whoa, duuuude.”

ByNalts

"There is a sense that YouTube accidentally built a rocket and is willing to hang on to see where it goes," observes Technology Writer Kevin Maney in an article from USAToday. "Co-founders Chen and Chad Hurley can be like the main characters in Bill and Ted's Excellent Adventure, who go for joy rides in a…

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Pranking the Coffee Mascot

ByNalts

Blogs can be fatiguing to maintain (sans revenue) until something like this comes along. Mascot Roommate. These guys prank their poor roommate who has a job promoting a coffee shop. It takes the fun out of it to think it might be staged, but there's certainly tips that would suggest that. One thing's clear to…

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Sasquatch Helps Market Beef Jerkey

ByNalts

I just about peed on myself looking at the videos on this Jack Link's Beef Jerkey campaign website. To see some really funny ads, click on the video camera hanging on the tree. They feature hikers taunting Sasquatch with various pranks.  You may also want to visit Sasquatch's MySpace. (Courtesy of Adrants). Someone please post…

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Feature Film Released in Short Chunks Via Web (WorkingStiff)

ByNalts

Who needs Hollywood? "WorkingStiff" is an independent film being released via www.ProjectWorkingStiff.com in short chunks via the Internet. The release began Memorial Day, and is being rolled out in 3 to 5-minute increments until the complete 94 minutes has played. Each day’s episode is stored in the lineup until the whole movie has played. The…

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Will We Pay Small Fee (99 cents) to Download Short Videos?

ByNalts

Courtesy of Project Working Stiff, here is an interesting quote from Brightcove CEO Jeremy Allaire (who sold his Allaire Corp. to Macromedia in 2001 for $360 million).  "We think that casual broadband consumers will want to consume a lot of content daily in 2-7 minute bursts of high-quality, streamed viewing. But once they develop either…

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Video Viewing: Leaning Back vs. Leaning Forward

ByNalts

Stephen King (not THAT Stephen King, but the one from the Institute for the Future in Palo Alto) spoke yesterday at my day job. He discussed the difference between legacy television viewing ("leaning back") and online video viewing ("leaning forward"). Obviously our attention span is different for each task- 30 minutes to hours for "leaning…

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What Can We Learn from TiVo Offering Web Programming?

ByNalts

TiVo is diversifying by adding web video from such providers as the NBA, New York Times, CNet and iVillage. Interestingly, the deal is TiVo's way to provide more value not more revenue. The content providers (at least iVillage) will maintain 100$ of the ad revenue generated by short ads associated with the content. TiVo, which…