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The Article That Popped the Online Video Zit

Kevin Maney of the USAToday wrote the article that might pop the Internet online video zit. And it needs to be popped. I can’t stop looking at it. I just want to take my thumbs together and pop that pulsating red and white pimple. Because only when it’s gone can we move to the interesting…

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How Google Ate YouTube

Jason Dowdell of “Marketing Shift,” writes this about Google vs. YouTube: For the moment YouTube appears to have an insurmountable lead in the user-generated video space. YouTube has the quirky, clever, and oddball content from thousands of individuals, while Google Video has Mr. Magoo and Charlie Rose. However, Google has several things — namely Google…

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Thursday Night TV Losing Its Reign?

I’m baffled why my agencies aren’t thinking like Jason Glickman of Online Video Insider. In ,” Glickman writes: …Advertisers can aggregate a reach of millions that rivals television. Many online networks even help with the translation between online numbers and GRPs so advertisers can slot the numbers right into their plans. Much of this reach…

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NBC’s The Office Site Uses Video Ad & Flash (aka The One-Two Punch)

Here’s an ad display model from NBC’s The Office’s site, and we’ll see more and more like it. It’s the video preroll and the flash ad… rolling simultaneously in different areas of the screen. My minor annoyance as a viewer is more than offset by my fascination as a marketer. Plus NBC is offering exclusive…

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YouTube Rival Has Killer App (Advertising Age)

Advertising Age writer Beth Snyder Bulik called Revver.com a TouTube rival with an model that’s a “kill app.” She describes the $30K profit Steven Voltz and Fritz Grobe made through their infamous “Extreme Diet Coke and Mentos Experiment.” Revver advertisers include Microsoft, Universal Pictures, Warner Bros., and American Apparel. Larger content creators are contributing to…

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Are Your Videos DO Belong to Us (YouTube)?

Thanks to Joe Chapuis (WebVideoZone) for pointing this Boing Boing report out. It appears that the language around YouTube’s ownership of your content is getting a little tighter. Fortunately, they’re not trying to go for “exclusives.” Here’s a Boing Boing post by David Gulbransen that reminds us that a) we can always yank our videos,…

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How to Advertise in a TiVo Age

This EcommerceTimes article by Keith Regan (via Technewsworld) offers the following bold statement: Fifty percent of U.S. homes will have DVRs by 2010, according to Forrester Research analyst Josh Bernoff. He added that the devices will soon enter a “hypergrowth” stage and begin to spread to second and third television sets in many homes, dramatically…

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YouTube Viral Video Broker!

Advertiser looking for reach? Viral-video creator looking for income? Video website looking for revenue? It’s the YouTube Viral Video Broker. He’s got the answers. Tags: Laipply, Numa Numa, Emmilina, Brookers, Smosh, YouTube, Coke, Coca Cola, YouTube, McDonalds, Subaru, Verizon, Singular, Wireless, Advertising, Online,

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How Will Online Video Sites Deal With Liability? Can They Have Their Souflee And Eat It Too?

Jean-Baptiste Soufron is French, Chief Legal Officer of the Wikimedia Foundation, writes in this recent blog post that “more and more copyrighted content are being uploaded on their servers without the proper authorizations from copyright owners.” Says Soufron, their content is too often violating third parties copyright or privacy, they expose their users to the…