How can a small company take advantage of this bountiful new online-video market? They can personalize their offering, increase reach, optimize search-engine rankings, and target with greater precision. While few startups will “go viral,” entrepreneurs have a competitive advantage in their flexibility and agility. Without large bureaucracies or expensive agencies, a smaller business can leave out…
Online-video advertising spending looks to be growing again in 2011, even after an impressive 40% growth from 2009 to 2010. Media buyers surveyed by Deutsche Bank “Internet Industry Outlook” report (Jan. 18, 2010, see PDF). To fund online-video spending, many predict to cannibalize display advertising and some expect to move as much as 5% of…
If you’re an entrepreneur interested in the Internet marketing and online-video, you’ll want pick up “Smarter, Faster and Cheaper,” which is a refreshing take on the space by mini-maven David Garland. My first impression of Garland, a fellow Wiley author, was jaded by his “as seen on ABC” logo and cheesy pocket hanky. I thought…
Here’s a top “viral” video that is indeed viral, and indeed an ad (2nd Generation Intel® Core™ i5 processor). While it hasn’t met the strict definition I use (4 million within 24-48 characteristic of that Golden Voice homeless man), the Intel “Chase Scene” is past 813,000 views, and I believe it will continue to grow….
It took hours, but I’ve compiled the definitive Twitter list of those hungry for web-tv and online video. In once click, you can follow reporters, CEOs, new-media gurus, events, groups, authors, techies, potentially some annoying vendors, select creators, speakers, experts… and, well, even me. It is, dear reader and confident, “The Coalition of the Willing”…
Our friends at ReelSEO revealed the Pew data showing viewer’s surprising willingness to pay for online-video content. Until recently, I’ve been nervous about the notion of any subscription or pay-per-view model because it’s likely a “deal killer” for most viewers watching amateur creators. Sure I’ll pay to license/buy The Guild or Dr. Horrible, but less so for…
Well, he’s not crazy after all. Online video works even for the top brass it seems. A Forbest Insight study reported by eMarketer shows that online video actually has some business application… even in the coveted “C” suite (CEO, CMO, CFO and CIO). That last one stands for “career is over.” (Wait for laughter). Some…
“YouTube’s future is being held back is the typical innovator’s dilemma, or rather, billionaire’s dilemma,” writesAshkan Karbasfrooshan is CEO of WatchMojo.com. I included some of Karbashfrooshan’s pieces in Beyond Viral, and he’s one of the authoritative writers about the online-video industry and media monetization. Indeed YouTube is but a toy kiosk in the Google “Mall…
I was happy to hear Threadless founder and former CEO Jake Nickell on public radio’s “Markeplace” tonight, and how he was “crowdsourcing” in Threadless’ decade of business… even before there was a name for it. “Last year we paid over $1.5 million out to artists,” he told interviewer Kai Ryssdal. Designers upload their creations, and…
First- the disclaimers. I share in advertising revenue from YouTube. And I’m a content partner for Next New Networks, but not an employee or quite the size of these guys. I’m just some marketing clown with a video camera, no writing staff, but 175 million views. Big deal. My blog’s still ugly. So I’m not privileged to any…