I’m attending a Feb. 9 (Friday) “sneak peek” of a new broadband comedy-video channel at a cocktail party and concert at Radio City Music Hall. They are offering a limited number of invites for people in the media buying community. The concert will feature a top-grossing comedian in America, “Larry the CableGuy.” If you are…
Okay. I’ve been urging YouTube to share advertising revenue since before I started this blog a year ago. They finally decided to do so today. This was one of WillVideoforFood’s top 10 predictions for 2007. Needless to say, we’re very excited (see our video reaction). But why now? Top 7 theories. YouTube sensed the defection…
According to the Associated Press via USAToday: YouTube co-founder Chad Hurley announced today that YouTube will start sharing revenue with its millions of users. “We are getting an audience large enough where we have an opportunity to support creativity, to foster creativity through sharing revenue with our users,” Hurley said at the World Economic Forum….
Anheuser-Busch has released a collection of video “snippets” to feed the pre-game buzz. Check out the Budweiser YouTube channel to see more. Here’s a nice compilation of some of the Superbowl ads. Interestingly, DDB gives itself credit in the reel. I’m betting on the crabs as being a favorite, as well as the hitchhiker with…
Are those two beautiful words. Just soak in them. Viral Videologist. Bruce Haring of DIY Convention asked if I’d speak about YouTube success stories on Sunday, February 11 at the Egyptian Theater in Hollywood. Mark your calendars, folks. Free beer with admission. Anyway it turns out I was scheduled to be presenting 6 miles from there that same…
Let’s say you’re the interactive marketer for Dove. You finally sold your management on the concept of inviting people to make ads for a contest viral video! They said they were afraid of what people may enter. But you said, “don’t worry… if it’s not appropriate we won’t feature it.” And then this video ends…
The Wall Street Journal’s Emily Steel wrote a piece last week about YouTube’s efforts to commercialize itself. Steel titled it “walking the tight rope.” The article includes a Q&A with Suzie Reider, YouTube’s first chief marketing officer. Reider is rapidly expanding her advertising sales and marketing teams, as evidenced by YouTube’s own “we’re hiring” ads…
Anheuser-Busch is providing “behind the scene” footage of the making of a Mad-Max-style Superbowl commercial featuring NASCAR’s Dale Earnhardt Jr. (courtesy of ReelPopBlog, and STLtoday.com). Smart advertising. None of this will diminish the impact of Superbowl ads, and now we can get a head start on the post-game buzz. I give credit to the agency…
Okay I’m tired of thinking about this. I’m going for the pitch. Click the image to get the video version. Ladies and gentlemen with broadcast connections: I have a concept for you that will attract sweet demographics (heavily sought by advertisers). It will keep you relevant with the people moving from television to online video….
When iPod came out we saw a sleuth of free advertisements. The Mac/PC dialogue has been parodied endlessly. And it wasn’t long before the new iPhone (copyright Cisco) generated a series of spoofs. But here’s a fave. It’s HappySlip (a hyper-popular YouTube personality who is also now on Revver) singing a parody of “You’re Beautiful.”…