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Marketers, Meet Online Amateur Video Creators.

ByNalts

The folks behind Xlntads.com (the contest site that connects brands and video creators) were good enough to let me hijack their studio for my fake election videos (“Embarassing TV Appearance” and “Embarassing TV Appearance part 2“). Famed YouTuber, Renetto, makes a cameo in these. So the least I could do was talk about Xlntads for…

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Making of Sponsored Video

ByNalts

The folks that connected me with my recent sponsored video for GPSManiac did a blog entry that recounts the way the idea developed. Here’s the video, titled “Poor Man’s GPS.” It’s currently the third highest rated Comedy video of the day on YouTube, which is the highest rating I’ve yet received for a sponsored video….

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YouTube Finally Discovers Ad Format It Can Monetize

ByNalts

In a significant first, YouTube has decided to let advertisers inject their messages inside the video frame for select content on its site (see ClickZ or MediaPost). For an interesting piece that projects revenues for YouTube, see this post by Silicon Valley Insider. For an example of the ad, see this Smosh video and watch…

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How to Cheat on YouTube

ByNalts

In today’s YouTube “highest rated comedy videos of the day,” my videos represent spots 5, 6 and 8. YouTube, as you probably know, represents the vast majority of online viewing. So does this mean I produced the funniest videos on the planet this weekend? Of course not. I have an advantage because I have a…

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Best Consumer-Generated Advertising?

ByNalts

What’s your favorite consumer-generated advertisement? (See Joseph Jaffe’s dated but comprehensive iMediaConnection article to get a better understanding of what CGA is). A classic is when iPod lover and teacher George Masters creates his own online campaign for Apple iPod. HappySlip’s Mac Beautiful is one of my favorites, and it was seen more than a…

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Product Promotion in Online Video: How Much is TOO Much?

ByNalts

I’ve been struggling with various revenue sources for videos (since the YouTube “partners” revenue hasn’t yet kicked in, and I don’t know yet whether it will be meaningful). There are several models in play… There’s custom work like the videos I’ve done for several sponsors for a flat-fee charge of $2-$5K (which is “found” money,…

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Revver Launches Video Responses

ByNalts

Revver is now facilitating video responses, a vehicle that helped propel YouTube’s community. The feature allows a  viewer to react to a video via their own and attach it similarly to a comment. HappySlip, a prominent YouTuber who powers her website’s videos via Revver, announced the feature. The company is also now offering pre-roll ads…

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Online-Video Workshop for Marketers

ByNalts

Warning: Blog post contains blatant self promotion. 🙂 I’ve been frustrated by the lack of understanding among marketers and advertising agencies about how to capitalize on online/viral video. Most viral-video marketing campaigns are born to fail — with heavy production costs, overtly promotional content, and view counts that are embarrassing. Rather than stew and rant,…

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Emerging Community for Serious Video Creators

ByNalts

The Daily Reel‘s “REELED IN” seems to be growing as serious video creators post their online videos to gain visibility from the site and its every-so-networked partners. I’m also finding it’s a nice way to connect with other creators, and a few WVFF readers and YouTube buds have jumped in. We’ve all been burned populating…

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Intersection of Content and Advertising: Pier Screenings

ByNalts

I don’t often regret living on the East Coast, but here’s an event that sucks to miss. LonelyGirl14 Creator Greg Goodfried is speaking about the intersection of content and advertising. It’s part of a series called “Pier Screenings: Web video from the littel screen tot he big one.,” and it’s sponsored by NewTeeVee and Metacafe….