Category Archives: popular videos

The DailyReel Debuts to Save You the Hunt for Good Videos

tdr_280.jpgA new entrant to the online video space… The Daily Reel bills itself as a “news magazine that covers online video, selects the best content, and offers critical analysis from the industry’s top journalists.”

This one looks for real. Here’s the “about.” Contributors include Matthew Ross (Variety), Anthony Kaufman, (indieWire, Wall Street Journal Online), Marjorie Baumgarten (The Austin Chronicle), and Steve Friess (Newsweek, New York Times and Wired). There are now too many video sites and lots of amateur sites that attempt to identify good stuff (this blog and my CubeBreak included).

DailyReel is making the ambitious attempt to keep the best stuff (from any site) featured. Anyone who has weeded their way through crap on other online video sites will appreciate this.

I’ve been waiting for it to enter its beta since weeks ago they sent an e-mail expressing interest in Blackberry Crackberry as a “TDR Top 10.” They asked for a bunch of details about the “production.” The hardest part was estimating budget for it. Umm… does the diner meal we ate count? Little known fact about the Crackberry video: After we shot that bit where my wife discovers my Blackberry behind the diner menu, my 2-year-old power puked all over the floor. We left in a hurry, and no I did not videotape it.

I don’t get paid by DailyReel, but they’ve maintained the video as a Revver-served one. So they get an affiliate fee if someone clicks the ad, and I split the rest with Revver. I’m just flattered to have a spot next to friggin’ Futurama, Where is Matt, and Ask a Ninja. I’m not worthy.

The Sweet 16 Online Video Sites

As an update on a recent report about popular online video sites, here are the latest site rankings of online video sites according to Alexa. Not all of the online video sites allow for uploading and sharing, so they’re not all packed with viral videos.

* Refers to those that give you the ability to upload

$ Refers to those that share revenue with video creators

  1. *YouTube: 17
  2. *Google Video: (Doesn’t rank video site alone)
  3. *Yahoo Video: (Doesn’t rank video site alone)
  4. *AOL Video: (Doesn’t rank video site alone)
  5. *Metacafe: 161
  6. Break.com: 297
  7. eBaumsWorld: 553
  8. iFilm: 859
  9. Heavy.com: 969
  10. Grouper: 2,981
  11. $*Revver: 5,799
  12. AtomFilms: 6,328
  13. GoFish: 8,434
  14. $*Blip.TV: 15,611
  15. $*Eefoof: 26,159
  16. JumpCut: 27,821

P.S. ClipShack: 37,750, CubeBreak: 294,151, The DailyReel: (too new)

Parkour Video (Russian Buildings)

Courtesy of the recently retired GoogleTube Video of the Day blog, here’s one of the coolest videos on the web. These guys are doing Parkour, and making it look as easy as napping. These guys do it in a series of abandoned Russian buildings.

According to Wikipedia, Parkour is a physical discipline inspired by human movement, focusing on uninterrupted, efficient forward motion over, under, around and through obstacles (both man-made and natural) in one’s environment. Such movement may come in the form of running, jumping, climbing and other more complex techniques. The goal of parkour is to adapt one’s movement to any given obstacle.
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Snakes on a Plane

I finally decided that a blog about popular online video was remiss not to include some mention to the “Snakes on a Plane” viral videos. Especially since we’re down to less than a month before the August 18 release date.

sna.jpgIn case you’ve slept through the past 8 months, here’s the backdrop: Samuel Jackson’s movie “Snakes on a Plane” has had one of the most fascinating fan support ever- even before the movie had spent a penny producing it (or finishing it for that matter). Here’s a CNN report that summarizes the phenomenon well. The film’s creators incorporated suggestions by fans into the script, including giving Samuel Jackson the chance to use his trademark m’f’er line.

Bloggers got involved, including this SnakesOnaBlog blog. Video creators made their own trailers, and the New Line Cinema apparently altered the script with input from enthusiasts. There are hundreds of videos that surface on a “snakes on a plane” search on YouTube.

Here are a few of my favorites:

Finally, the official movie site, and a good collection of additional links.

The 10 Immutable Laws of Viral Video

virus.gifSo my joking reference to the “second law of viral videos” at the close of this “YouTube Viral Video Broker” clip resulted in this question from Joe Chapuis:

What’s the first law of viral videos?

Fair question. I hadn’t really considered the rules yet… I was spoofing someone that would have the arrogance to cite “viral video laws.” But Joe’s question got me thinking about actually researching what makes a video viral. Then I realized it would be less work to suck down my fourth cup of coffee and make up my own.

So here they are, folks. The Immutable Laws of Viral Video.

  1. The definition of viral video is that the video prompts others to share it. It doesn’t mean it’s good by any definition.
  2. Stupid sells.
  3. Nobody can predict what becomes viral. My videos that achieve modest viral status (like the inane Google Earth one) are almost never the ones I expect.
  4. If you’re trying to market via viral, stay “unpackaged” and funny. And don’t get your hopes up. 2007 will be the “year of corporate viral video attempts” and most will fail.
  5. Topical is important. Viral is subject to “pile on,” whereby one viral explosion creates copycats. A clip is more likely to be discovered if it contains keywords from other viral videos that are being searched.
  6. There is no cure for the video virus, but it’s not life-threatening.
  7. Duration is “make or break.” Short will always outperform long. Stay under a minute for best results and never go beyond 3 minutes.
  8. The creator of the “Immutable Laws of Viral Video” (me) is allowed to break law number 7.
  9. There is no law number 9.
  10. If you try too hard to be viral, you probably won’t be.

In the early generation of viral videos, certain themes have emerged: dancing videos, music videos, impromptu moments, pranks, clever movie scenes, parodies, celebrity moments and, of course, AFV-like falls and stunts. … To get a glimpse into the “Viral Video Hall of Fame” see the About.com list of the top 10 viral videos of all times, and a more recent list.

There Goes My Chance to Run for Office… Ever

One of the things that’s always comforted me about putting my videos online is the power I maintain to remove them. Any of them. At any time. Whether they’re on YouTube, Revver or Google Video.

Then I saw this report below from Google Video. Nearly 300,000 people have viewed my “Google Earth: Has it Gone Too Far” on Google Video. Sure it’s a little unsettling to know your most viral video features your butt crack. But way more upsetting is the fact that more than 4,400 people have the video downloaded somewhere. And two of these downloaders have uploaded the same video as their own, meaning I’d have a helluva time “cleansing the net” of this one.

So much for my future in politics.

earth2.jpg

YouTube Viral Video Broker!

youtubeviralbroker.jpg

  • Advertiser looking for reach?
  • Viral-video creator looking for income?
  • Video website looking for revenue?

It’s the YouTube Viral Video Broker. He’s got the answers.

Tags: Laipply, Numa Numa, Emmilina, Brookers, Smosh, YouTube, Coke, Coca Cola, YouTube, McDonalds, Subaru, Verizon, Singular, Wireless, Advertising, Online,

Viral Video: The NEW Reality TV

Reality TV has obviously hit its peak and on the decline. What’s next? Viral video according to this Pittsburgh Tribune article by Andrew Johnson. It’s a nice article that tracks the EepyBird explosion and identifies a number of other top viral sources (see more below).

Obviously we at WillVideoForFood hope the viral video fad sticks around for a while. But it’s probably short lived. People will eventually tire of viral video… like when you eat Candy Corn. The first couple handfulls are great, but then all of a sudden you realize you’re eating waxed sucrose. And you long to consumer video that’s more than “Doritos for the Brain.”

When the viral video craze ends, we’ll return to wanting good scripted television shows (and maybe some of those will derive from the viral craze). That’s my humble opinion. But I hope that’s at least 18 months away.

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