My last post about Mad Men’s fake Peggy Olson character raises an interesting debate. Should the television show’s producers create the online-personas of the characters, or invite the public to assume them? The first “gold standard” case study for television & web integration was Heroes, which launched character identities online 3 months prior to the…
It started when Carri Bugbee started tweeting as PeggyOlson, a character from “Mad Men.” Now it’s spawned a startup called bigdealpr. Here’s a nice video story from AdAge.com about how Carri went from taking on the persona of a television show she liked (for fun not profit) to a starting a firm to help brands…
David Spark of SocialMediaBiz.net makes the case that social media isn’t all about ROI. “We’ve been trained that everything gets measured down to a sales lead. If that’s how you measure social media, then forget it,” said David Meerman Scott, author of The New Rules of Marketing and PR and World Wide Rave. Here’s my…
If you haven’t heard of Susan Boyle right now, you don’t own an Internet. Here she is in her Britain’s Got Talent final, which is already shooting up the viral video charts.
DRAGONPHOENIXLIGHTNINGAWESOME
Help name Nalts consulting firm and win $100.
Nalts does hitviews
Tinker allows brands to surf twitter and syndicate it
Today I quit my day job as Consumer Product Director at Merck, where I marketed Propecia. Thanks to all of my Merck friends for tolerating me and teaching me so much. Now it’s full-time to follow my passion: making videos, working with Hitviews, and starting my own consulting practice that will help brands engage in…
In imagining future “always broadcasting” scenarios, I could have not conceived such a hysterical one. The Onion (have I mentioned it’s the best written comedy evah?) reports on police changing the cause ruling of a NYU dorm fire… “after examining the evidence from 25 iPhones, 15 blackberries, 10 video cameras and 40 digital cameras obtained…