Blah, blah, blog

There are three types of readers of this blog. Those that scan it for industry tips, people who find it accidentally via my videos, and those of you who are hard-core members of the WillVideoForFood backrow. This one’s for you, peeps. Last night I took the kids to recreation station, a playground near our house….

Crispin Porter Interns & Enertia Remind Us of Promotional Transparency Rule

Sometimes it takes a few dozen cats to step on a land mine, before the rest of us decide to take a different route. It seems we’re still not clear on one of the most basic rules of social media and advertising. Transparency when it comes to advertising via social media. Let’s officially mark this…

“Pulling a Bruno”

I now proclaim the phrase, “Pulling a Bruno.” Sacha Baron Cohen, who stared in the $150 million Borat sensation, saw his latest film plateau in the box office after a strong start from hard-core fans… presumably not motivated to evangelize the film to the mass market. You can use those three words, “Pulling a Bruno”…

YouTube Whoops: Wawa Hoagie Ads Run Over Carls-Junior Sponsored Burger Videos

YouTube went to great lengths to ask (and even threaten video creators with reminders of their contractual obligations) to prevent stars doing sponsored videos. As I’ve addressed before, some advertisers were circumventing lucrative media spends by working directly with top stars. That’s especially smarmy when the Google folks pitched the star, and the agency or…

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How to Protect Yourself from the Top 10 Internet Cons & Scams of 2009

I love con movies almost as much as time-travel flicks. Diggstown? House of Games? Classics. But the top-10 internet scams (sourced from Netforbeginners/About.com) are rampid, and prey on our basic psychological vulnerabilities, and our lack of knowledge about technology and bank laws. I received a recent thank-you from someone whose wife was almost hooked by…