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Schweet & Sad: Advertising Week’s Battle of the Bands

It’s schweet & sad… You’ve got a week to vote for the best band on Advertising Week’s “Battle of the Bands” (see AdvertisingWeek or visit YouTube “Battle of Ad Bands” channel). The assortment of videos, featuring modern Mad Men (and woman), in the past week have seen about 200-500 views per video. Perhaps mostly from…

Video Contests: Creative Awards & Popularity Contests (Butterfingers)

Jared Cicon aka “Video Contest King” has some sage advice for would-be video contest entrants, and characterizes three types of contests (and which to avoid). Of course, he neglects to tell you not to enter a contest he’s entered. Your chances are slim against his polished creative. Don’t bother. Jared doesn’t temper his resent against…

“One-Hit Wonder” Viral Videos Earn Cash: David at Dentist, Numa Kid, Charlie Bit Finger

So you got lucky and had a video go “viral.” Now what do you do? YouTube is now giving “one-hit wonders” a chance to become a YouTube Partner, where they’re eligible to earn a percent of advertising revenue from their videos. This may, of course, be frustrating to those who have applied for the Partnership…

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What Does Merck Do When an Ex Director Becomes Patient Advocate?

Ron Callari, writing for InventorSpot, covered the top 10 pharmaceutical companies enaged in social media. I couldn’t help but be amused by this quote about me: … has a personality that overshadows the company’s online presence… While damaging the brand ‘by association’, Nalty quit Merck to become a micro-celeb of sorts and a social media…

Google and YouTube Accounts Linked (and hacks)

Recently, YouTube requires having a Google account to register. That means you need a unique e-mail address for each YouTube account, and provides some unexpected benefits and problems. I’ve often advised people to establish separate YouTube accounts under different e-mails, since if one account gets “suspended” or “deleted” than other accounts with the same e-mail…