Extreme Product Placement: Build.com Sponsor Rhett & Link Going Manly
It’s one of the most extreme versions of a product sponsorship, and it’s called “Epic Rap Battle of Manliness.” YouTube sensations Rhett & Link (Rhett McLaughlin and Link Neal), held back no punches on this high-production music video designed to entertain and promote Build.com (and its YouTube channel BuildDotCom. The project is part of a trend…