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Why YouTube Beats Twitter and Facebook for Marketing
I’m so tired of the hype around Twitter and Facebook for marketing, and I recently wrote a satire of the whole social-media racket. Here’s why I like YouTube better for marketers and advertisers, and I’ll end with an example. It’s the second largest search engine You get an assload of data on the video’s performance…
How Do I Get Paid to Speak About Online-Video Marketing?
Online-video marketing speaker
Online-Video Stats August 2009
Here are some more stats about online video via ComScore and MediaBuyerPlanner. Basically 161 million people watched online video in the U.S, and YouTube maintains a 40% share (followed distantly by Microsoft with 2.2%, and Hulu with even less). So when I use YouTube to refer to online video, it’s like saying “Coke” to refer…
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Best Resources for Online Video ‘n Marketing, Farty
Best Blogs and Websites about Online-Video Marketing and Social Media
YouTube is Listening To Us? Related Videos Change?
We love our YouTube, but it’s not the greatest listener in the world. Like its rich dad, Google, it kinda knows what you need better than you do. In a way, Google and YouTube are like God that way. Seriously- did you know you needed a photo search tool that lets you identify pictures by…
Experiment: Do Long Videos Get Rated as More Popular?
As I posed last week, some of the most popular YouTube videos of the day/week have been oddly long. I surmised that some of the creators with avid fan bases are able to convince their viewers to watch most of a 10-15 minute vlog. As a result, those videos get high “attention scores” (which is…
Thanks for Helping Jack Up Votes on Video Contest
It’s the kind of thing that drives semi-pro creators insane (see Jared’s VideoContestKing post). A video contest based not on the quality of the entries but the “popularity” of the creators. I entered Great Wolf Lodge’s contest, but was amazed that despite family & friend e-mail campaigns that we couldn’t get beyond 2% of votes….
Free: Insult Boss, Client, Cranky People or Whiners Via YouTube or iPhone Videos
How to insult someone from the convenience of video on YouTube or iPhone. Yep- there’s a video or app for that.
Did you claim your $1.60 Yet?
According to eMarketer, companies are spending $1.60 on online video for every $100 they spend on television. Video ads will account for only 4.3% of overall online ad spending in 2009, but 5.6% next year and 7.1% in 2011. This chart below shows that the spending per hour view is not low, but this is…