Welcome WVFF Guest Blogger Jim Louderback Sure, you think the TV is dead. But it’s not. The act of lazing about in front of a big screen TV watching, laughing and enjoying video content is going to be even bigger than ever. But here’s the rub. It’ll be less about cable and broadcast, and much…
Let’s work together here, people, and see if we can find the worst-ever eCards from corporations. Agencies are especially gifted at providing cheesy holiday eGreetings that damage their brand. Now this one gets some credit for the script and cast, but the awkward direction, editing, and B-grade acting help land itself on the “WVFF Worst…
Today, December 17, is the third-annual “Project for Awesome,” where thousands of Nerdfighters will be using online-video to “reduce world suck.” Even if you understood nothing in the headline or lead, I encourage you to keep reading because you’ll learn a lot about online-video through this story. John and Hank Green were brothers who lost…
Steve Garfield was vlogging before there were video cameras or the Internet. I’m not sure what that looked like, but perhaps he just stood in front of Boston houses and talked. So it’s worth noting that his new book has a companion website… check out Get Seen: Online Video Secrets. I’m planning on copying his…
Laurie Sullivan of MediaPost reports that paid-search and video are the “bright spots” of online ad spending according to a recent eMarketer report. “Search and video were the only two media that experienced growth this year, although much less than the prior year,” according to the article. Two trends to watch according to David Hallerman, eMarketer…
A guest post by Larry Kless, president and founder of OnlineVideoPublishing.com, a new-media resource firm for sharing strategies and best practices for online video publishers. He is a 20-year veteran of the enterprise video space, and an award-winning producer of corporate and educational videos. If 2009 proved anything, it showed us that the power of…
Semantics be important… especially for a relatively novel “space” like online video. For starters, I never much cared for the term “viral” marketing, because it had sick connotation. Like my marketing might make someone sick enough to cough on another hapless patsy. Then comes the term “viral” videos to celebrate the wonderfully horrible videos one…
I’ve been writing a bit about currated content, and now I remember when this caught my attention. Daisy Whitney reports on Hitwise’s Bill Tancer (author of Click) and how he answers the question: What are the people who were early adopters of Facebook, Twitter and YouTube doing NOW? Hitwise tracks tens of millions of people…
This Content-to-Commerce post revealed some interesting social-media statistics, and prompted me to answer two questions: “Why aren’t digital agencies bringing social-media to clients?” “Why can’t brands seem to overcome their internal inertia?” I have the somewhat rare experience of having seen social media strategy and tactics in various roles: as a marketer (client), client stakeholder…