YouTube Documentaries: “Please Subscribe” and “I’m Vlogging Here”

A new YouTube documentary, “Please Subscribe” debuts in February, and another titled “I’m Vlogging Here” is fundraising for its coming production. Dani Dobi’s “Please Subscribe” features YouTube vlogger Wheezy Waiter, Joe Penna (MysteryGuitarMan) and dozens more. See the “Please Subscribe” trailer here.  YouTube weblebrity ShayCarl (Shay Butler) is joining Corey Vidal in “I’m Vlogging Here,” documentary that…

77% of Brands Don’t Use Online Video

It’s an embarrassing statement about marketers in 2012. I’d like to apologize on behalf of them all. According to Kantar media, 77% of brands aren’t using online video; they’re exclusively national TV. Says Clickz: A new study from Kantar Media has found that 77 percent of brands are using national TV advertising exclusively. According to the study,…

Why Are Ray William Johnson and Maker Studio Separating?

Why is YouTube’s most subscribed creator, Ray William Johnson, planning to separate from the largest online-video studios (OVC definition)? In perhaps the most interesting online-video news of 2012, the YouTube personality announced this week that he would be splitting from Maker Studios. See news stories by Variety, The Wrap,  LA Biz, and NewMediaRockstars. Johnson started creating his “=3”…

Want to Rank on YouTube Search? Keep the Audience.

Update on 10/19/12: Apparently YouTube is counting raw minutes not percent of video as I have indicated. According to this source a video will rank more highly based on total minutes viewed — even above a video with more views that were shorter. YouTube, the second largest search engine, is increasingly following the “Google” approach…

Does YouTube Care About Amateurs Anymore? Not in Phase 7.

[Update Oct 8, 2012: See comments around my video on this subject, and see Urgo’s response which reminds us that “amateur” is someone who isn’t paid… so that has almost always excluded many of us). “YouTube alienates amateur users by courting pros,” wrote the Chicago Tribune. The example is Ryan Douthit’s “Driving Sports TV” channel, which…

Another Online-Video Sharing Site? Keek Raises $7 Million.

Keek raised $7 million to fuel a relatively new social-video sharing site, joining a crowded space including SocialCam, Viddy and Twitvid. VatorNews announced, “Keek is a social video network that lets people upload video snippets of just about anything from their mobile phones. It’s a bit like Twitter but what’s shared isn’t 140-character Tweets, but…