I love small businesses (I got my MBA in entrepreneurship). I want them to succeed in online-video marketing because it’s a guerilla marketer’s dream channel. That said, small businesses make lousy clients. That’s part of why I wrote Beyond Viral, and the chief reason I wrote the REELSEO Online Video 101 for Small Business (it’s…
Looking for some new stats on YouTube and Advertising? Here’s a roundup thanks to eMarketer, Credit Suisse, Mashable and an infographic from MDG Advertising. Some highlights: US digital video ad spending will nearly double in only four years, climbing from $4.14 billion this year to $8.04 billion in 2016. The CPM for midtier sites and…
Variety reports that YouTube’s most popular comedy duo, Smosh, may be making its way to television. The YouTube veterans have hit 10 million subscribers, placing them as the #1 subscribed YouTube channels. Writes Variety: Alloy Digital, the company behind the top-ranked YouTube channel, is in talks with multiple cable networks about finding a second home…
Online video is growing faster than any other type of consumer service offering, and by 2017 will be more popular than Facebook, Twitter and Co, according to Cisco’s new Visual Networking Index forecast and this Gigaom article. The forecast is based primarily on data use. “Bandwidth points to social networking as the world’s most popular type…
A very recent AdWeek article (YouTube Stars Represent Massive Media Shift) alerted me to an oped piece by Hank Green (Vlogbrothers, VidCon, etc.). It’s titled “Lessons Learned From YouTube’s $300 Million Hole.” Hank observes the success rate of the YouTube creator grants, and how most of the channels failed. Go read it. What do you think?…
Wow I’ve let my blog go dark. It’s like a serial killer’s basement.
As you’ve no doubt heard, the new YouTube channel design is available for us unwashed masses. You shall like it, so proclaims some YouTube luminaries in this promotional video. So how do you activate the new “YouTube One Channel” and customize it? First you need to activate the new channel. Visit YouTube One’s overview page (which…
Stickam is dead. Another casualty of the online-video sharing market. Said the company via e-mail: After seven wonderful years we are incredibly sad to have to say goodbye. We did everything we could to keep this dream alive, but unfortunately you are reading this message. When Stickam launched in 2005 we were the very first…
An odd survey by the Interactive Advertising Bureau shows that 92% of us share video via mobile, but in ways you wouldn’t expect. 56% of us post it on Facebook. 44% show it on the phone the old fashioned way… in person. The next two most-common methods are text and e-mail. Only then do we…
Prank your bro, friends. The folks from College Humor are issuing a prank challenge. Check out the video for details. And don’t forget these are the folks that brought you the amazingly funny basketball half-court prank (check it out if you haven’t seen it).