AOL debuted a revamped homepage this week, with a greater emphasis on video. Says PCMag: The new site is also very video-heavy. “AOL Daybreak” is a hosted morning news round-up, and “The Light Box” is an in-page video player featuring content from AOL and its partners. In the “Editor’s Picks” section, the site showcases the…
So I do this interview at Blogworld not realizing it’s friggin’ Mark Robertson of REELSEO that’s interviewing me. Since the question of video SEO comes up, I mention Mark during the interview, referring to him as the authority on video search-engine optimization… after all he helped with the chapter on video SEO in “Beyond Viral.” Then the…
Geeks, metros and nerds… Explore some of the diverse people of Ad:Tech NYC today (Nov. 3, 2010). I’m here today and tomorrow (Thursday, Nov. 4) to MC a session about online video. I’m an ambassador so yeah. Here’s my video that will teach you absolutely nothing about online advertising, online video and the future of…
In a very interesting model, the producer of America’s Funniest Videos is bringing an archive of 1970s-present user-generated content to YouTube. And, no, Bob Saget and Tom Bergeron are not hosting, VHS players are optional, and the AFV brand isn’t involved. Thank God. Instead Vin Di Bona (who, trivia here, used some of my 1980s…
According to Adage writer Vinny Minchillo, the “beauty of TV and radio advertising is that when your spot is running, you own the channel. You have someone’s undivided intention. They have to take a physical action to avoid your message.” The 9 voicemails I got from politicians also had my undivided attention. Turns out they…
One of the benefits of having a daily vlog channel (see definition below), is you can drop in subtle product placements or promotions for friends — but still do proper sponsored videos on the core channel. See as an example today’s Unclenalts video (a 356-day vlog channel, dubbed “YouTube Orbit.” I wanted to plug Daisy…
If you know Greg Benson, Mediocrefilms and Mediocrefilms2, then you’ll squeal with delight in discovering this vintage piece. It’s a training video for an upscale fast-food restaurant (or downscale real restaurant). I’m not naming the company name because I’d hate for them to ask for it to be removed. It’s vintage Greg… before the hair…
The poor television networks and cable. In one of the seminal points of the evolution of online-video-to-television and mobile, the networks are putting legitimate near-term business desires and needs above consumer demand and innovation. You could view recent moves — like blocking GoogleTV and Hulu’s paid app with ads — as strength and discipline. Avoiding…
Steve Garfield, the “Paul Revere of video blogging,” will join Pixability CEO Bettina Hein in a free 1-hour webinar on December 1, featuring latest trends in online video and related media. Topics include: The benefits of marketing with online video How to shoot video like a pro (recording, editing, exporting, etc) How to build presence…
While I’m blogging about people who read my Beyond Viral book, I’d like to thank Rhett & Link for the product placement. Aren’t they cute? They called it an “insightful tome,” and not just because they’re in this fancy hardback book. They also mentioned Daisy Whitney’s “Mockingbirds.” So did the SweetestVegan (see video on Dailymotion)….