It’s time for a couple new articles to make you feel inferior to YouTube stars, who are attracting increasing attention by media for their alleged lucrative sponsorships and 6-figure advertising income via their YouTube fame. We won’t bother commenting on the inaccuracy or accuracy of said reports, but we’d agree these stars won’t sellout for peanuts (don’t…
Our friends at ReelSEO revealed the Pew data showing viewer’s surprising willingness to pay for online-video content. Until recently, I’ve been nervous about the notion of any subscription or pay-per-view model because it’s likely a “deal killer” for most viewers watching amateur creators. Sure I’ll pay to license/buy The Guild or Dr. Horrible, but less so for…
Well, he’s not crazy after all. Online video works even for the top brass it seems. A Forbest Insight study reported by eMarketer shows that online video actually has some business application… even in the coveted “C” suite (CEO, CMO, CFO and CIO). That last one stands for “career is over.” (Wait for laughter). Some…
Okay first check out this top-10 list of social-media marketing fails and wins. I just happened to find the Canadian article titled “Top 10 social media hits and misse in 2010,” and my own video hiding in it. Can you find it? Yeah that’s me as the press secretary for Tony Hayward. The accent is fake….
I’m on Clicker. Don’t know how I got there, but that means you can search for me using Clicker, and watch me on the giant monitor you call an HDTV. I even asked the peeps at Quicker if I could customize my “show” banner (below). So put down that laptop and join the 113 of…
It’s all the rage in Boston. While Video Guru Steve Garfield got his mom YouTubing in 2006, and New Media Evangelist Chris Brogan recently helped mom and dad launch their own web presence (MomPopPow). And they’re not alone. The latest data show that boomers don’t need a guru son or daughter to get started in social media….
There are loads of social media events, and many YouTube “community gatherings,” meetups and online video events. But the “South By Southwest” of online-video and YouTube is indisputably VidCon. Organized by Hank and John Green (vlogbrothers), the event in 2010 drew hundreds of community members, top “YouTube Stars,” and Nerdfighters (the active people who rally to reduce…
Check out this mother-load of social-media events and conferences compiled by JD Lasica (yes he’s alive and kicking, thank you). If it isn’t a complete list, then there are far too many damned social-media events. If it is complete, there are still too many damed social-media events. What’s clear to me is that it’s time…
Friends, online-video is going to be a fun storm in 2011 as the drama has just begun. It’s the first official business day of 2011, and that prompted me to awaken at 3:00 a.m. with great curiosity. I spent 4-plus hours diving into dozens of articles and blogs, and have wrapped it all up nicely…