Another article about how becoming a YouTube star can allow you to quit your day job (the Globe and Mail). Take it from a guy who knows this market fairly well… it’s possible but not easy. A few of my friends have quit relatively low-paying jobs to focus 100% on YouTube, but if you’re like…
Just like OTT is the new viral, transmedia storytelling is the new online video. “Transmedia storytelling” is not new vernacular, but we predict it will be the buzzword of 2011… pushing the term “currating” into the archives. I became familiar with the term at a 2010 television/web events in NYC, where large media companies defended…
The next time someone hands you a form to complete (or a parking ticket or bill), may I suggest you pull out this viral video on your smartphone? Play it, giggle, and watch them crumble. Rip. Giggle. RIP. Giggle. RIPPPPPP… GIGGLE.
YouTube’s Gay Godfather (zipster08) explains YouTube circa 2005-2011… why independent vloggers are creating fewer videos and YouTube was more of a “corporation” than “community.” The “small pond” evolves to a “vast market,” meaning more competition for new creators and the oldies… You may remember Zipster from the “YouTube Retirement Home.” But unlike his bi-polar chess-companion,…
It’s against some difficult competition this year (BP, Toyota), but I’m rooting for Best Buy to win the coveted Consumerist.com “Worst Company in America” (see brackets). Just scan the Consumerist archives for Best Buy and Geek Squad to see all the proof you’ll need. We honored the consumer-electronic megafirm with the dubious WillVideoForFood 2010 “Greatest…
Get some coffee or program your TiVos, kids. That video I shot Sunday for MSNBC Small Business (see MSNBC/Amex site) is going on television not the web (glad I didn’t quite realize that when I shot it, or I might have gotten nervous). It airs this week 3/20/11 at 7:30am EST and will re-air Saturday,…
A couple weeks ago I was at General Mills speaking to marketers along side the Pillsbury Doughboy. Come to think of it, it was a lady who marketed the little fella’s crescent rolls. But I prefer the first way I recalled it, so roll with me. Somehow along the way I stopped using “entertaining” and “educational,”…
All I’m saying is the MeBox guy is freaking me out a little bit. He’s just a bit too polished, and almost flirty. Plus the website uses cookies, so when I went back to fetch the link… he referred to “last time” as if we were on our second date. And let’s be perfectly clear….
Who said Google isn’t in the content space? Today it announced via YouTube the acquisition of Next New Networks (NNN)… and the creation of YouTube Next (see YouTube blog). Cartooninator and NNN co-founder Fred Seibert is not staying on board, but many of the folks behind Obama Girl, The Key of Awesome and AutoTune the…
A media buyer recently approached me to see if YouTube “stars” could beat .05 on a cost-per-view basis. It was such an odd question, and one that made me realize we’re still comparing apples to oranges. As I answered the question (yes, but…) I found myself drawing analogies to a more familiar digital medium: search…