The Huffington Post shows off the best viral videos by weekly running a YouTube Trends report and turning it into journalism… http://www.huffingtonpost.com/2011/04/23/watch-top-youtube-videos_n_852890.html Now we just need a YouTube amateur vlogger channel that summarizes the week’s most popular Huffington Post articles. And *boom* the Aol Video strategy is born. P.S. Post your worst videos below. It’s…
Why has America’s Funniest Videos (AFV) not died in 20 years even despite the age of “instant gratification via YouTube”? How does AFV manage the logistics of culling through massive amounts of user-generated clips? How many clips does AFV producer Vin Di Bona own? Why has no other show or format “cracked the code” of…
Remember that video curation was supposed to be all the rage last year and 2011? I’m still not seeing it get enough attention, but that will change as online-video consumption moves from desktop to simpler devices: mobile and remote controls. Why? Sans keyboard, it’s just not as easy to self-select videos, so we’ll need simpler…
As Hannibal used to say on A-Team, “I love it when a plan comes together.” One of the most rewarding things about participating in online-video campaigns for big brands or network shows is seeing these launch simultaneously with television and print advertisements. We call it “integrated marketing,” and it’s easy in concept and difficult but wonderful in…
What was the best season of SNL you can recall? Wait let me ask it a different way: which of these years did you like best and why: the Belushi years Eddie Murphy Dana Carvey Chris Farley Tina Fey And why is it that 85% of the best potential comedy fail one one singular account?…
Remember Mark Day? Showing he still cares, he’s jumped on the Double Dream Hands wave with a cat. It’s a rather perfect formula, and an irresistibly inviting thumbnail even before I knew it was Mark’s cat. Cats sell, kids. Forget what your marketing teachers ever told you about cows. To recap the “Double Dream Hands”…
Okay we’ve had our fair share of SXSW footage, but this one is darned entertaining. And I’m not just saying that because my adult hero is David Meerman Scott. Tim Washer provides a brilliant foil to the self-deprecating and faux-pomposity of Scott. Oh sorry… not familiar with SXSW (South By Southwest)? 1999 called and it…
The video you won’t find on the YouTube “YouTubeGathering” channel, or on the twitter profile YTGathering. But this group’s planning to show up for VidCon2011.
Netflix is watching “GOOG” and its potential use YouTube to stream longer form content. See WSJ blog. And read about YouTube’s move to live streaming ala Ustream and Blogtv. I’d say the concern is significant, and this marks the fifth phase of YouTube… Phase 1: Pirate Sharing (2004-2006) Phase 2: Amateurs & Community (2005-2009) Phase…
It’s been a while since I’ve summarized some of the most important factors to getting your videos seen. This post is based on my own YouTube creator experience, my work with big brands, and my book (Beyond Viral). I’ve also written a free eBook called “How to Get Popular on YouTube Without Any Talent (version…