YouTube puts Yahoo and even About.com for the most intrusive ad campaign in the history of online-video advertising: Kung Fu Panda 2. While it’s not exactly consistent with Google’s ad model (subtle and relevant) it wins a few points for creativity. And hey… What would YOU do to market this Dreamworks sequel? http://mashable.com/2011/05/11/kung-fu-panda-2-youtube/
So it’s this Woodstock of social media, with web-only attendance. Yeah I think I’ve got that right… Steve Garfield, our favorite, provides us with some actionable tips courtesy of CedarStage Marketing. Garfield, videoblogging pioneer and author of Get Seen, promised numerous tips for putting videos online, and he “did not disappoint.” He emphasized that you don’t…
Combine tech startups, Scoble (the Paul Revere of tech revolution), and a video camera. What do you get? Nearly two dozen videos of various tech startups. Stop Eating Shit, and check out Fooducate. Inspired by the discovery of glow-in-the-dark yogurt containing carcinogen. Send your pictures quickly to multiple social-media platforms via Photogram, an alternative to Instagram…
This video is Rated PG-13 or higher, but fairly clever. It’s a Royal Wedding overdub… by DayJobOrchestra (a progressive rock band) and laced with curse words. But it’s so random it’s worth a giggle.
I’ve written plenty about how to become a YouTube star (see free eBook v2 and “Beyond Viral“), but today’s post is the first of a series about the persistence of some top YouTube talent. It’s one thing to break through the clutter and develop a following, but quite another thing to maintain it… the latter…
A few years ago, a video could be considered “viral” if it hit a million views. Now I’d like to propose a more stringent definition, and tell you that President Obama meets the criteria. A video, I submit, is “viral” if it gets more than 5 million views in a 3-7 day period. So Obama…
Here’s a hungry (and very viral) dog and his owner discussing items in the fridge. The dog, of course, is desperate for food. The owner teases him to the point of howls. The brilliance is the simplicity and dual voiceover, which has a timeless appeal… a bit Honeymooners even. Found some Maple bacon… I know…
This is a rare post, and I’m not sure I should share this since someone may steal the idea. But I established this blog to “open source” what I’m learning as the only career marketer who is a prolific YouTube presence. Plus I think the idea is less valuable than the crafty execution. Here’s my…
Who’s that guy in the green shirt dancing in Sprint ads? Well you heard about “double dream hands” guy here first, right? (Heck I even own one of his yellow shirts). Now he’s back with “double dream feet,” which appearance in a Sprint television ad (and, above, as repurposed on YouTube). He’s John Jacobson, and his…
The White House Correspondents’ Association dinner is a historic break from the tension between the White House and the media covering it. This year President Barack Obama joked about a sequel to the film the King’s Speech. Here’s the video that was shared, and it’s a clever self-deprecating parody of the film, and shows rare out…