What would it sound like if Shakespeare quotes were delivered by such actors as Jack Nicholson, Barack Obama, Jack Nicholson, Paul Giamatti, Johnny Carton, Robert DeNero, Droopy Dog, Ricky Gervais and Ron Howard? All of this from the mouth of impressionist guru Jim Meskiman, the voice of JibJab. Check him on YouTube. As I’ve said, he…
So well done. Great reactions and the audio clinches it…. Hats (and scarf) off to Jason and other members of the Scary Snowman troupe, which seriously needs to collab with Improv Everywhere. I can see a fleet of them.
Do opt-ins have to be full of choices and hassle? Can we use a “default” approach to make it frictionless but meet legal requirements? Yes. “Sir, are you a member of our Sears/K-mart (whatever it’s called),” says the cashier at Sears. “No,” I replied, ensuring that the tone conveyed my absolute disinterest in signing up…
Can you tell the difference between a fake and a real smile? The short (3-5 minute) test asks you to report your “outlook” on life and “confidence” in spotting a fake versus real smile. Then it takes you through 20 tiny video snippets to determine a fake versus real smile. I haven’t been able to answer…
Roger Dooley (Neuroscience Marketing) writes about Dan Ariely (author of Predictably Irrational) research below. I hope they didn’t use a Nalts video as the “annoying” stimuli, but would certainly understand. Hey, Ariely… what DID you use? Dooley: “Ariely and fellow researcher Eduardo Andrade set out to see how [emotions impact behavior] effect played out in…
I took a collection of positive/negative words from “Power Versus Force” (David Hawkins, M.D., Ph.D), added some of my own, and created a word cloud of them using Wordle. I’d like to think I can explain Hawkin’s research on how certain words are tested/validated to calibrate on a 0-1000 “consciousness” scale, but I can’t. Most of the…
The nice thing about expecting nothing from a company is that you are, occasionally, pleasantly surprised. I expect Google/YouTube to suck at marketing. It’s not in the core DNA. But here’s yet another example of a small, but enlightened shift in the way it communicates with casual “users” and seeks to transform them to “Partner”…
I love it when I see odd patterns through varied stimuli, and here is the latest. I’ve done my best to relate these disperate thoughts, but I’m growing increasingly skeptical of my ability to communicate the connections I see. Still I’ll try, and it has implications on video discovery, how they’re classified, what can motivate…
Two points an a hug. A very important ingredient to a video prank, and yet one often omitted from online-video pranks. We’ll get to the meaning of “two points and a hug” shortly, and then dovetail surprisingly into a far heavier topic: my view of the painfully unethical television show “What Would You Do?” The victims on…
So you’re a student or recent graduate and have some ambition, good production skills and some decent equipment. Few companies are without a “wish list” for some video production, but either haven’t got the time to look (or more likely they think it’s going to be far more expensive than you’ll charge). Most know that…