| | | | | | | | | | | |

Seven Deadly Sins of Advertising Via Viral Video

ByNalts

Show me a marketer without “viral” on her marketing plan and I’ll show you an online video site that’s profitable. Advertising offline is getting harder with time-shifted television and declining viewership, and online advertising is getting more complex with paid-search prices rising and banner click-thru’s dropping. Given the low variable cost of viral, it’s natural…

| | | | |

Crackberry Blackberry Video Featured on ABC’s Good Morning America

ByNalts

Today I called into my cell phone messages and it was full. Turns out I had a whole sleuth of calls about the fact that the YouTube version of my Crackberry Blackberry video got a cameo on this report about Blackberry addiction. Here’s the link to the ABC report. I’m not just blogging about this…

7 Brilliant YouTube Advertising Strategies… for Free

ByNalts

Information Week/TechWeek Writer Laurie Sullivan wrote a piece titled “YouTube Dives Into Advertising.” YouTube has launched an advertising strategy with online video billboards to give marketers and businesses more than contests and banners to reach consumers. Branded content channels and “participatory video ads” will allow companies to advertise products and services on the YouTube site….

| | | | | | | | | | | | |

What Will YouTube Do When Paris Hilton Doesn’t Save Them?

ByNalts

TechCrunch’s Marshall Kirpatrick reports that YouTube tomorrow will unveil a number of branded commercial channels– including a Paris Hilton channel being featured on the homepage. This is a surprising and encouraging move from a video site that hasn’t shown any other interesting way to profit from its incredible appeal. Fox has paid an undisclosed sum…

| | | | | | | | | | |

Top 10 Ways to Get Your Viral Video Seen

ByNalts

Ironic title because a video isn’t viral UNLESS it’s seen. But it got your attention, didn’t it? Here are some tips for ensuring your video is seen beyond 14 teenagers on YouTube. Just like search engines are in constant flux, so is online video. So this advice has a limited shelf life: Make it good….

Smoking May Be Hazardous to Your Viral Video Appeal

ByNalts

Don’t smoke in your next video. Never mind the health implications. It could impact your move from viral videos to mainstream television! Even Tom and Jerry had to quit smoking recently, and insiders are saying they haven’t gotten along well ever since. BBC News reports that Children’s TV channel Boomerang is going to edit scenes…