Max Kalehoff, VP of Nielsen BuzzMetrics, is calling this year’s Superbowl the one of “Marketer-Consumer Co-Creation.” In an article for MediaPost, Kalehoff cites examples like GM’s recruiting fledgling college talent and Frito-Lay’s contest for a 30-second ad – the winner will air during the Superblowl. Kalehoff poses 6 questions as the ad industry preps for…
Time for the “Crap in a Tiffany’s Bag” contest. There’s not an actual physical prize for this, but you’ll win the respect of your peers. The idea generated through some comment discussions on this blog. Can you make a video that attracts the most views but has the worst ratings? It’s tough because it has to…
Hats off to General Motors for this refreshing viral advertising campaign featuring flying cars. I almost hesitate to reveal GM as the sponsor because conspiracy theories would be more fun (and they’re already taking place). For instance, Future Technology Today is taking them pretty darned seriously. I think. Meanwhile, the GM chat board is pretty…
A YouTube clip from a film in England of President Bush Getting Assasinated. Not real of course. Oh- let’s see if mispelling asasination or assassination helps drive views to this. Let’s hold our opinions about whether Bush should/shouldn’t be assasinated, and instead deconstruct the video: Looks like film. Raw edgy video would have been better….
Interesting AdWeek story “Revver Tempts YouTubers With Money.” Seems pay-for-content is starting to approach tipping point. Note- Revver is like a Paypal of online video. Not a destination, but a tool to facilitate sharing and displaying of videos for those too small to hunt down advertisers of their own but would like ad revenue. Which…
Just yesterday I wrote about how we don’t care about AOL. Today, via Micropersuasion, I found some data that Hitwise makes public. Hitwise is a bit more reliable than Comscore because it draws on a panel of 25 million individuals via ISP data (10 million in the U.S.). Here’s the AOL Video growth chart, which…
Nine television executives survey the landscape of production, profits and the emergence of digital delivery (Source: The Hollywood Reporter, via ReelPop). Here’s the list of the top 10 stupidest thoughts: Warner Brothers: My personal experience is people are watching more television than ever before, and they’re watching in more and various ways. NBC: Primarily right…
I got to test drive Revver recently, and it’s really cool. Now you can test it before launch (which is actually tomorrow not today). Here’s the Revver 1.0 site. Post bugs here. Note- Revver remains more of a tool than a destination. Think of it as a PayPal that empowers anyone to sell online. It’s…
Ah the curse of success. It’s so wonderfully evident in these comments reported by TechCrunch today: News Corp. (MySpace) chief operating officer Peter Chernin told company investors today that, “If you look at virtually any Web 2.0 application, whether its YouTube, whether it’s Flickr, whether it’s Photobucket or any of the next-generation Web applications, almost…
How many technomarketing cliches can I work into one headline? The majority of consumer generated video is consumed while we “lean forward” (computer). Now there’s a new way to reach those “leaning back” (television). BlipTV and Akimbo (a set-top box maker) have partnerered so Akimbo users can access the best user-generated videos. Although BlipTV isn’t…