The YouTube Royal Wedding of Trippy and Speed

Charles Trippy (CTFxC) and Alli Speed were married last night in Sarasota, Florida. They have one of the most popular “reality shows” on YouTube, dubbed “Internet Killed Television.” So it’s no surprise that Twitter exploded with tweets about the duo. Here are some highlights I shot last night, and the video includes cameos from YouTube’s…

What Do Online Video and Direct-Response TV Have in Common?

Direct-response television (TV ads that have a “call to action”) aren’t new. But I did have a chance to hear about best-practices on DR-TV and they struck me as awfully similar to some of the online-video entertainment best practices. Example: Immediate Appearance of Response Mechanism (start your video with a compelling clip) Response Mechanism Duration…

Get Cheap Intros & Graphics For Your Videos

Today we’ll explore how to get cheap (inexpensive) assets like logos, graphics and video intros… for as little as $5. There are loads of talented creators online, as evidenced by the submissions to my Nalts Consulting logo request. Now there are websites specifically designed to identify and commission small projects that otherwise would be difficult…

Sorry Weblebrities. Traditional Media Has Ad Value Density.

Weblebrities, also known as amateur “web stars,” are like the Gaddafi loyalists. They’re not done fighting, but odds favor Libya’s National Transitional Council headed by Abdurrahim el-Keib. (Sure he’s a former electrical engineering professor from the University of Alabama, but he’s the country’s interim prime minister). The new regime of YouTube is The National Transitional…