You’ve seen the Ferris Bueller homage that promoted Honda during the Superbowl. Now watch Michael Broderick “then and now” as he delivers key lines in both the Superbowl ad and the film. Be sure to check out all the advertisement’s “Easter egg” subtle nods to the film.
Time Magazine provided a rather exhaustive review of YouTube’s past, present and future. Check out the full article, titled “The Beast With a Billion Eyes” (a title, no doubt, with Shakespearean roots). Some highlights: This is the first ever coverage of YouTube that failed to mention Shaycarl or Olgakay. The piece cites the age-old quote…
A rabbit can scare sheep? Thanks to Weird Universe for sharing this delightful video of a little bunny rounding up sheep. Seems a German channel posted this just days ago…
I picked up the Feb. 6 Time Magazine (another recent issue of Time provided a nice summary of YouTube recently), and what did I find? A review by Lev Grossman of John Green’s new book titled “The Fault in Our Stars.” It’s nice to see a YouTube weblebrity get some coverage in a national magazine,…
Let’s just get this right out… this post is going to be narcissistic. And I recognize that’s not good for my health (US News Health). Michael Humphrey of Forbes.com continues his series of YouTube personalities with an article about me titled, “Nalts: The Viral Video Whisperer Talks YouTube Dominance, Audience Analysis And Cats.” Sample paragraphs…
In an interesting update on the preroll formats on the world’s largest video site, Gigaom reports that 60% of prerolls are “skippable.” After 5 seconds the viewer can jump past the ad, and advertisers pay nothing. The piece also quoted CEO Larry Page as saying that growth wouldn’t necessarily come at the expense of TV…
It’s time to change the way advertising agency holding companies source video content. First some background: Advertising agency holding companies ignored the web for 5-10 years, allowing a flurry of website production companies to evolve into full-service “digital agencies of record.” They finally developed small web agencies internally, and then realized they needed to acquire…
I just discovered a report published late last year on video trends observed in the 3rd quarter 2011 (ending Sept. 30). It seems we watch 30% more video when on an iPad (versus desktop). Ooyala, a service provider to media companies, tracks a mess of activity and provides some nice signals in this report (see…
As the Consumer Electronic Show approaches, the “pre-game” show includes some buzz about Internet Television (ITV). We’re beginning to see better signs of a more mainstream evolution from “lean forward” to “lean back” consumption of video. It’s a race from the office to the living room and bedroom. Even “post Jobs,” Apple is the most…
Leave Paul Christofo Alone!