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The Marketeter’s Cheat Sheet to Viral Video

ByNalts

You’re running a brand that is trying to “dip your toe” into social media and online video, and you’re facing some important questions: Is my brand right for this? How can I experiment without ending up as a “case study” failure? Can I convince my company that we should do this? What are my options…

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Bubble Bursting for Video Creators Hoping to Monetize Content?

ByNalts

Online-video creators are sobering up after an intoxicated 2007, as they realize that the “road to riches” via online video is fraught with challenges. Business Week proclaimed “amateur video hour” as over in December. Crackle and other sites migrated from UGC (user-generated content) some time ago. And here are some quite recent data points that,…

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Online-Video Site, Revver, Completes Fire Sale

ByNalts

I was one of the most active Revver creators soon after the video site launched two years ago (see “Getting Rich on Revver“), and paved the way for ad-revenue sharing with creators. This very blog was an offshoot of an unofficial Revver blog called Revverberation. So I’m saddened to see that Revver sold (according to…

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Diet Dr. Pepper Cherry Chocolate Wins Our “Viral Video Marketer of the Year Award”

ByNalts

Well actually WillVideoForFood doesn’t have a “viral video marketers of the year award,” and even if it did, we’d wait until December to give it out. Still, this “Cherry Chocolate Rain” video sponsored by Diet Dr. Pepper’s Cherry Chocolate is a near perfect case study on smart online-video marketing. First, it leverages the viral fame…

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Ad Blindness and Online Video

ByNalts

The more we surf online video the more savvy we become about content versus advertising. A marketer recently told me he was pleased by the impressions he got from a YouTube homepage advertising buy, but…” I finished his sentence for him.. “your featured video didn’t get a lot of views.” I told him we’ve been…

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Online Video Contest for HomeCamera.com

ByNalts

The nice thing about moderately promoted online-video contest is that your odds are really good. HomeCamera.com (a free home surveillance system) asked if I’d do a sponsored video. I offered instead to promote a contest if they’d give out some of the D-Link wireless cameras (see image below) that are being sold with HomeCamera preconfigured….

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Top YouTube Creator Spinning Off New Video-Community Site (working title RenettoTube.com)

ByNalts

One of the most popular YouTube creators, “Renetto,” has been discussing a revolution, and aspirations to create a new website for unmet online-video community. The new site, a homage to Paul Robinette’s self absorption, is aptly titled “RenettoTube.” I announced the new site in this video from last weekend (see launch video). Oh- and I…

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Free Online Monitoring Via YouTube

ByNalts

Marketers debate whether they should engage in online video, but there’s simply no excuse for not paying attention to what’s being said about your brand. There are good services that can do comprehensive audits (such as Buzzmetrics). But here’s the poor-man’s solution… Subscribe to your brand’s name on YouTube. If you’re Coke and you’re not…

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Do Marketers Understand Online Video?

ByNalts

So it’s been a week since my last post. I’m rusty. Yet I’m down in Florida at the iMediaConnection Brand Summit, and the theme is “Turning Advertising Into Content.” I simply love that tagline, and quite possibly may steal it. The event is packed with marketers from some of the largest names in the world…

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Finally The Queen Can Make Spare Change from YouTube

ByNalts

YouTube announced on January 30 (see YouTube blog) that UK ‘tubers can now join the Partners program and share in advertising revenue. Why do journalists often frown at this? Here’s a Texas journalist who is saddened by the idea. When I was interviewed by Fox after the program started in the US, the interviewers had…