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Video View Count: Short Shelf Life vs. Long Tail

TubeMogul reports on the short shelf life of online videos (courtesy of ReelPopBlog). While it’s true that 25% of video’s views tend to occur within the first 4 days, this is a bit missleading. First, TubeMogul focused on videos exceeding 1,000 views and the website is used more by serious content creators looking for broad distribution. Second,…

God Hates Gays, Say Baptists (video proof)

Here’s an AP story on Yahoo! Video that shows some footage from a recent rally against gay marriage. Seems some hardcore Baptists felt compelled to remind homosexuals that God hates them. In this screen shot, we see infamous YouTuber “NutCheese” capturing the drama. And here’s her video, titled “God Hates Fags.” Don’t tell Him I…

Another YouTube Myth Debunked: “Best Rated” Videos Get Views?

I made a spoof video last week called “Why You Should Rate” that was designed to point out a little YouTube myth. People think that a highly rated video with lots of comments means that they’ll get views. To further illustrate the point, the video itself is one of YouTube’s “top 20” highest rated videos…

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Can Roku Sustain?

Sorry. I’m a little slow on the uptake here. Didn’t pay much attention to Roku (a device that allows you to stream videos via Netflix instead of dealing with red-envelope chaos). I used to be a rabid Netflix user, but finally got overwhelmed with the logistics. But now if I buy a $99 Roku device…

The Interactive Advertising Bureau (IAB) has now proclaimed metric standards in a PDF document available here. According to the report, “These definitions are part of a larger IAB effort to stimulate video industry growth by making the reporting of metrics for agencies and advertisers across multiple media partners more consistent” Thanks to Mike Abundo of…