It’s very obvious to advertisers to buy media that interupts popular television shows. Supply/demand creates expensive spots for the Superbowl, and bargain prices for reruns of Full House. But when branded entertainment became vogue, someone smoked bad acid and promoted a ridiculous concept. Get the sponsor before launching a show, and sell ’em based on…
A recent HBOLabs series titled “Hooking Up” has surprised people in two ways: those who expected TV/film-like acting performances from web stars have been disappointed. Those who expected another web series to be ignored were wrong.The show has had nearly 50K subscribers, and hundreds of thousands of views per episode (less for the vlogs). So…
News roundup. I just savd you visiting 10 websites. AdAge today reports that “Internet Superstar” (by Revision3) is R.I.P. A moment of silence please for Internet’s Martin Sargent and friends. The show’s recent McCain spoof has a slow build, but some comic moments as McCain discovers a phone without a cord.. Microsoft is asking consumers…
You know I’ve blogged got almost 3 years about online video. I used to check out the stats, and think about SEO. Now I just dig the informality and the little gang that’s formed around it. Since the typical ratio of views/comments is probably 95 and 5, I’m probably ignoring the needs of a few…
Diane wants to win this contest because she believes her couch is not just ugly. It’s the ugliest. I find it such an odd goal I almost respect it. Vote here.
A must-see video (thanks Jan) because in 4 days this clip has been viewed 2.5 million times on YouTube alone. So it’s touching a nerve. It’s the Budweiser “wuzzup” advertisement in 2008. A depressed unemployed guy, a soldier, a dude needing healthcare and pain pills, and a screwed investor. Or something like that. It appears…
I try to stick to video in this blog, but I’m allowed to wander because there’s no advertising and I’m only paid zero dollars per word. That’s why I write long posts. It’s more profitable. So now I’m going to predict your personality based on one question. What happens in Monopoly when someone lands on “free…
Although Obama hasn’t been elected President, he’s already won the video election. There’s no disputing that his supporters have mobilized better via online video. Want proof? You Cost Obama the White House. As part of the “get your liberal ass out of bed and vote” campaign, this is an old personalized video trick but rather…
Many big online-video deals are US focused, and want to exclude paying for exUS markets. I understand this, as my marketing job is US only. I represent the US on a “global marketing team” but I don’t have control on exUS spend, nor does it impact my bonus significantly. Metacafe, a site born is Israel…
The last time I checked, it was easier to find Yahoo Video by searching for it, rather than trusting the user-experience folks at Yahoo.com. But let’s give it a shot anyway. You start your Rubiks cube and we’ll see who gets there first. I’m at the Yahoo! Homepage. I see Movies/TV in the primary navigation….