The Ultimate Guide to Creating Video for the Web
A nice article in StreamingMedia about online video for the web. Nice because it quotes me.
Best Retarded Christmas Video Ever! Smile With Ponceman!
Folks, I’m going to tell you something. If this video doesn’t go “viral” I’m not just murdering the word viral. I’m declaring Christmas spirit dead forever. Ponce, best known for The Retarded Policeman, has produced a “Smile the World” video that might very well be the finest Christmas song since “Grandma Got Run Over by…
Marketer’s Guide to Social Media in 2009
Thanks to SomeCallMeJim (a WVFF tribe member), who helped summarized this BeingPeterKing novel about what the future holds for social media. Indeed this 23-page “Social Media Predictions 2009” article should be required reading for marketers… whether they’re concerned about Google buying Twitter, or whether they want to know what to do about “accidental” spokespeople versus…
The Ultimate Challenge to Video Creators: Intimacy Versus Popularity
Yesterday I urged marketers to pursue niches instead of wildly popular videos. But if video creators pursue small niches, their videos will get fewer views, and they’ll therefore make less money via YouTube’s Partner program (which shares ad revenues based not on the appeal of the videos but the total view count). Ideally creators will…
Project for Awesomeness Helps End World Suck: YouTube Features Nerdfighters
The Vlogbrothers (Hank and John) helped orchestrate another “Project Awesome,” and I’m sad I missed participating. This thumbnail collection (right) is a collection of “Project 4 Awesome” videos, which are featured on YouTube’s homepage. Individual creators recognized a charity of their choice to help “end world suck.” While I’m glad to see YouTube editors recognize this…
The Anti-Virus to Online Video
I’m still procrastinating my AdAge article for online-video, but the process awakened me to something vital about online video. You see, when I was featured for the first time on YouTube it was mocking a “viral video genius.” It was meant to be a joke. Viral video was not an art form, and remains a…
Michael Buckley: Making a Living as YouTube Star
Michael Buckley was on CNN discussing the YouTube Partnership program, and how it has allowed him to follow his passion full-time. I’m hoping Buckley’s recent press can remind people of two things. First, this space has grown up. I predicted people would be earning 6-figure incomes in 2007 and I was too ambitious. But now…
iJustine ‘n Nalts
iJustine is well known in the west-coast and tech sector, but when I met her at YouTube Live in San Fran I realized she doesn’t have as many YouTube subscribers on youtube.com/ijustine as one might think. So here’s my attempt to pitch her on some brilliant ideas to help drive her popularity… appearing in “Pretty Girls…
First Online-Video Star Receives Medal of Honor by NYC National Arts Club
Caitlin Hill, known online as TheHill88, received NYC’s National Arts Club’s prestigious “Medal of Honor” this week (see press release which I just finished toiling over because I’m consulting with Hitviews. The 20-year-old Australian video creator joins former medal recipients Tennessee Williams, Arthur Miller, Leonard Bernstein, Salvador Dali, and Martin Scorcese. Three US Presidents have…