Here’s an infographic from Entrepreneur magazine, in an article titled “7 Ways to Create a Killer Marketing Video” authored by Emily Conglin. I have some additional thoughts, as a marketer (currently leading strategy for an Omnicom agency) and as an author of Beyond Viral,” which was written for marketers seeking to capitalize on video online. The…
Which self-balancing electronic scooter (cheap Segway hands free Hoverboard) should you buy? Here are 9 frequently asked questions- and They’re all from the same manufacturer, so select yours based on the price, shipping time, and seller trust.
AdAge called out the biggest YouTube sellouts— those known for sponsored videos for top brands. Naturally my headline would have read “YouTube’s Most Prolific Sponsored Artists” had I been included in the list. For those of you whose nipples don’t get pointy when you hear words like “advertising, marketing, Mad Men, spot, creative brief, storyboards,…
Ladies in gentleman, in this seminal post, I shall speak to you not as a video entertainer but as a student of psychology, a practicioner of marketing, and a former magician (age 10). Watch in awe as I explain why our human species has trouble predicting the future, why some of my online-video foresight has…
When I see my sweet AdAge pour more gas on the “Old-Spice goes viral” story, I feel like it’s time to remind my fellow marketers that they’ve got a better shot of developing (the shirtless actor) Isaiah Mustafa‘s abs than getting their TV or online-video spot viral. This is another excellent example of the exception…
I’ve written many times about what separates a good online-video contest from the myriad of failures. I’d like to add an important attribute that has been demonstrated recently by GoDaddy: listening and adapting. GoDaddy broke one of The Cardinal Rules of a good online-video contest by providing a meager first-place prize and even less for…
GE launched a health campaign today on YouTube that is part of trend toward softer advertising that, I believe, will have better long-term dividends even if it’s hard to measure. GE is taking a lightly branded approach to promoting health and wellness by sponsoring a “Healthymagination” challenge among people on YouTube. There’s very subtle branding…
{Update from 2013 reveals YouTube stars making $4 million plus per year} How much do YouTube stars make each year? Oh for goodness sakes. Just like my same 5 YouTube videos (see right column of channel page here) represent the majority of my online views… It seems that most of WillVideoForFood’s blog traffic comes from people…
Welcome WVFF Guest Blogger Larry Kless 2009 proved the power of video and social media can change the world. We experience the Presidential Inauguration with millions of friends on Facebook. We read breaking news stories from citizen journalists on Twitter. We saw live as-it-happens video on YouTube hours before the stories reached our televisions and…
This video shows Hank Green (with his lesser known 3rd Green brother) announcing VidCon, taking place July 9-11, 2010 in Los Angeles, California. Here’s the official VidCon website. For those of you familiar with the Vlogbrothers (John and Hank Green), I don’t need to tell you what an enormous connection they have with the vibrant…