For creators/vloggers/influencers who need more than a phone but don’t want to spend thousands, the Canon EOS R50 is a good choice. It is relatively affordable, takes amazing photos and videos, and it’s easy to use.
Here’s an infographic from Entrepreneur magazine, in an article titled “7 Ways to Create a Killer Marketing Video” authored by Emily Conglin. I have some additional thoughts, as a marketer (currently leading strategy for an Omnicom agency) and as an author of Beyond Viral,” which was written for marketers seeking to capitalize on video online. The…
One in four people (25%) of Americans have uploaded a video, according to a recent Pew Research report. That’s driven by two factors: Mobile — more than 40% of us record video on our cell phones and 40% watch videos on our tiny screens. Social media uptick going from 8% in 2005 to 72%…
The video you won’t find on the YouTube “YouTubeGathering” channel, or on the twitter profile YTGathering. But this group’s planning to show up for VidCon2011.
If I was Ray William Johnson or Sxephil, I might keep this coveted “fountain of delicious video” to myself… featuring them on my own videos, with perhaps a brief credit to the creator but not the source. Alas, I lack the good sense of my big brothers on YouTube, having been cursed by an impulse…
How can a small company take advantage of this bountiful new online-video market? They can personalize their offering, increase reach, optimize search-engine rankings, and target with greater precision. While few startups will “go viral,” entrepreneurs have a competitive advantage in their flexibility and agility. Without large bureaucracies or expensive agencies, a smaller business can leave out…
Come one, come all. Ye Old “PattyTube” on St. Patrick’s Day, and meet Mike Lombardo, WheezyWaiter and whatever other washed-up YouTuber decides to show up. RSVP if you wish at the YouTube Gatherings site, and feel free to suggest/organize an adjoining event/venue. I may promote YouTube gatherings, but I couldn’t organize a 2-person dinner. Right…
If you’re an entrepreneur interested in the Internet marketing and online-video, you’ll want pick up “Smarter, Faster and Cheaper,” which is a refreshing take on the space by mini-maven David Garland. My first impression of Garland, a fellow Wiley author, was jaded by his “as seen on ABC” logo and cheesy pocket hanky. I thought…
Well, he’s not crazy after all. Online video works even for the top brass it seems. A Forbest Insight study reported by eMarketer shows that online video actually has some business application… even in the coveted “C” suite (CEO, CMO, CFO and CIO). That last one stands for “career is over.” (Wait for laughter). Some…
There are loads of social media events, and many YouTube “community gatherings,” meetups and online video events. But the “South By Southwest” of online-video and YouTube is indisputably VidCon. Organized by Hank and John Green (vlogbrothers), the event in 2010 drew hundreds of community members, top “YouTube Stars,” and Nerdfighters (the active people who rally to reduce…