Category Archives: Killer Video

Secret Recipe for Viral Video Popularity

chef.gifA recent article about YouTube reveals that 50,000 videos are uploaded a day, and 50 million are viewed. This ratio has changed, no doubt, over time. But that basically means the average views per video should be around 1000. Most videos, however, never surpass 10-100 views. Others get more than 10 million.

So what’s the secret recipe to getting a viral video?

  • Start with 1 pound of good video content- ideally short and minimally packaged.
  • Stir some initial enthusiasm that yields to high views and votes. Here’s where self promotion and luck can enhance the meal.
  • Bake and hope that a few Bloggers point to your video. For example, in my first YouTube success, Googlehead went from 5,000 views last night to 8,000 this morning- I have MicroPersuasion to thank for much of that.
  • Remove from oven and let cool. Hope that someone at YouTube decides to feature it.
  • Serve warm. Once a video is popular it hits “tipping point.” People want to watch popular videos, so it becomes a self fulfilling prophecy.

Again- if the system works right, the best videos are the most popular. In my opinion, that isn’t necessarily happening yet. I’ve seen some great stuff burried with no views and some videos on the “most popular” that have me as puzzled as when mullets were popular.

Artie Lange on Jimmy Kimmel

Here's a YouTube clip from the recent appearance of Artie Lange on Jimmy Kimmel live. Since I don't TiVo Kimmel, it's nice to find some clips like this. If you're shy on time, let it stream completely and rush to the clip from his new movie, Beer League. Three guys in a diner and the two fat ones berate the third for ordering a healthy breakfast. "That's the gayest order I've ever heard," he says. "If you put a construction hat on that order it could join the Village People."

It's kinda long, so wait for a good conference call to listen to it. I just finished it and I don't think anyone noticed I wasn't paying attention. Oh- check to make sure mute is on first.

How to Tell if You’re a “GoogleHead”

There are many ways you're healthcare professional can determine if you are a GoogleHead. But one way for sure. If you're willing to spend your Memorial Day afternoon printing Google Head t-shirts and asking your family and cousins to do the cheesiest stuff possible for a GoogleHead video. Thanks to Laurie Berkner for the song and inspiration. You can buy GoogleHead at LaurieBerkner.com or TwoTomatoes.com.

Google Head Video: Warning- you'll either love it or hate it.

Jimmy Kimmel Gets Bitten by Snake

snake.jpgSo there's a lot of debate as to whether this is a hoax or not, but you decide for yourself. It convinced me. Here, friends, is one of the most viral clips of the past month or so. Jimmy Kimmel Getting Bitten by a Snake.

For higher resolution but slower performance, check out the same click on DevilDucky. You may need to see it here, actually, because you'll want to watch the strike carefully to see if you believe it's a publicity stunt.

Soup of the Day Video Series

soup.jpgAs web videos and television videos lose their distinction, we're obviously going to see some online videos that are series. Here's the first I've uncovered. It's called "Soup of the Day" and highlights the life of Brandon Craig, a 28-year-old freelance photographer that is dating three attractive women. To understand the series, you need to visit this page, and begin with "serving one."

It's a nice marketing idea. The production and acting quality is pretty decent, so costs weren't inconsequential. So I'll be interested to see how they introduce ads or services to generate revenue.

We Like Our Dancing Videos: Napolean and Evolution of Dance

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We like our dancing videos online. In the past 6 months more than 5 million people have watched Napolean Dynamite's Dance Scene on YouTube. That makes it one of the top 10 most watched videos on the web. But nothing tops "The Evolution of Dance" by Justin Laipply. In one month, he's been seen nearly 15 million times- and it's an amusing six minutes. Justin will be on the Today Show on June 5, and here's his website.
Now here's the interesting thing. Obviously the Napolean Dynamite piece is a copyright violation, and if the studio cared they could have YouTube remove it. But actually so is Justin's piece. He can't produce or sell his clip (despite the popularity) because he'd need a license of every song. So for now he'll have to enjoy the free press and consider his dance video a gift to the universe (until one of the music studios tries to axe it).