Category Archives: google video

BlipTV, google video, Killer Video, Online Video, Revver, Yahoo Video, YouTube

Fynding Online Video Cites When You Can’t Spel

5 Comments

new-spelling-bee-mylar.jpgSo here’s my way of helping people find online video sites when they can’t spell… oh, yeah, and for creating traffic for this highly profitable blog:

google video, Online Video, Revver, Video Sites, Yahoo Video, YouTube

Want to Get Rich? Develop a Tool that Allows Video Submitters to Hit All Major Sites at Once.

5 Comments

Calling all tech-savvy entrepreneurs. There’s an unmet need among us online-video nerds. We spend hour submitting to multiple sites, and it’s quite time consuming and tedious. When there were dozens of search engines, website owners had the same problem. A few free/paid tools emerged that promised they could submit your URL to a variety of the top tiered search engines.

Your task for videos is more complex because each site (Google Video, Yahoo Video, YouTube, Revver, etc.) requires different information and has different field requirements. For instance, some sites allow for a set number of tabs, and some require commas while others require spaces. Passwords are also different by site. Most sites accept .mov files but some (Metacafe) require .avis. However I would think this can be done for ate least the majority of the big-tier sites… the old 80/20 rule (80 percent of the traffic belongs to the top 20 percent of the sites).

The most frustrating requirement is that some sites require the same information each time you submit. Revver, for example, asks me my web address and e-mail each time I submit a video. That gets old quick.

The market won’t absorb a huge price, but I’d easily pay a modest monthly fee to use this service- especially if I knew it would be updated as site data requirements are in constant flux.

google video, Online Video, popular videos, Video Business, Yahoo Video, YouTube

Google & Yahoo vs. YouTube

fishy.jpgI’ve just noticed that my videos get far more views on Google Video and Yahoo Video, despite the fact that YouTube has the lion’s share of online videos. I have two theories:

1. YouTube is so annoyed with me that they do anything they can (without being obvious) to ensure that my videos don’t get played.

2. The less paranoid and more realstic answer: The video/viewer ratio is much better on Google and Yahoo. In other words, fewer people submit to Google and Yahoo, so it’s easier to get views.

Does anyone else have this experience? I’m all for the paid-content models, but simultaniously we amateur videographers have to “fish where the fish are.”

BlipTV, Google, google video, Online Video, popular videos, Revver, Video Business, Video Online Tools, Video Sites, Video Software, Yahoo Video, YouTube

Creating The Frankenstein of Online Video Sites

7 Comments

frankenstein.jpgDid you ever play the game in college where you tried to imagine the perfect woman, and you’d combine parts from various people you knew? Kinda like building the Frankenstein of women? Jennifer’s nose, Cathy’s eyes, Christy’s… um… personality, etc.?

That’s what we’re going to play now. I’ll start. I’m going to create the perfect online video site, and you tell me what I’ve missed or called wrong.

  1. The popularity, speed and community of YouTube
  2. The commerce functionality of Google Video
  3. The ability to search multiple sites of Yahoo Video
  4. The ad-sharing model of Revver
  5. The simplicity of Metacafe
  6. The advanced sharing functionality of Blip.tv
  7. The search power of Blinkx
  8. The hysterical content from eBaums and Break

What am I missing?

Google, google video, Online Video, Revver, Viral Video, YouTube

Making Sure Your Video Gets Found on Google

3 Comments

Most online-video sites are doing a good job of search-engine optimizing videos for Google and other search engines. If you search videos by your title or username, the link to the site should be in the first page results. There are a few things you can do to help ensure this works for you:

  1. Select keywords that are highly searched words, and very specific about your content
  2. Don’t neglect the “description” field. Revver, for instance, doesn’t display the description. But the description is part of what the Google search-engine spiders crawl
  3. If you’re making a video about something that’s already being searched (mentos and coke) try mispellings. There’s less competition there.
book, Future of Online Video, google video, Online Video, Video Advertising, Video Business, Video Sites, vlogging, YouTube

How Google Ate YouTube

Jason Dowdell of “Marketing Shift,” writes this about Google vs. YouTube:

For the moment YouTube appears to have an insurmountable lead in the user-generated video space. YouTube has the quirky, clever, and oddball content from thousands of individuals, while Google Video has Mr. Magoo and Charlie Rose. However, Google has several things — namely Google Checkout and an advertising network — that YouTube doesn’t, and the power of the purse could turn the tide. IF Google placed more ads on its website and shared some of the revenue with contributors, they would get many of the YouTubers to post on its website. Google should make a deposit to each contributor’s Checkout account, let’s say $4 for every thousand videos streamed. (Or, Google could pay a smaller amount by check if people really don’t want to participate in Checkout.)

Maybe Jason is one of the majority of people that don’t know that a revenue-sharing model already exist. If that’s the case, it makes this post even more interesting.

Here’s WillVideoForFood’s recommended introduction for the Harvard Business Study “B Case” on YouTube: “Chad Hurley sat at his window looking out over the empty parking lot of YouTube (ever notice how many HBR case studies start like this). How had he let the $400 million offer slip away, and how had his company been overtaken by Google? What happened to his site- once the most popular online video site on the Internet?”

eat.jpgHere’s how Google will Eat YouTube by 4th Quarter 2006. Is anyone writing this down?

  • Placing video thumbnails on all search results (like they do with Google images)
  • Sharing revenue with creators
  • Cutting legitimate deals with valuable content owners (including networks)
  • Using the advanced indexing to search other video sites.
  • Provide contextual ad serving so advertisers can select relevant videos. If I’m selling Tampons I want to advertise on that annoying teenager talking about her cat. If I’m selling Gatorade I want to be all over the extreme videos.

The result? YouTube remains as a very popular online video community. As much as I knock YouTube, it’s a trend setter. It will live on. I’ve watched the functionality grow, and it’s got a giant leap above competitors not just in traffic but in user experience. But common. Google can gulp.

AOL, BlipTV, Blogs on Video, Google, google video, Killer Video, Online Video, popular videos, Revver, Video Business, Video Sites, YouTube

The Sweet 16 Online Video Sites

2 Comments

As an update on a recent report about popular online video sites, here are the latest site rankings of online video sites according to Alexa. Not all of the online video sites allow for uploading and sharing, so they’re not all packed with viral videos.

* Refers to those that give you the ability to upload

$ Refers to those that share revenue with video creators

  1. *YouTube: 17
  2. *Google Video: (Doesn’t rank video site alone)
  3. *Yahoo Video: (Doesn’t rank video site alone)
  4. *AOL Video: (Doesn’t rank video site alone)
  5. *Metacafe: 161
  6. Break.com: 297
  7. eBaumsWorld: 553
  8. iFilm: 859
  9. Heavy.com: 969
  10. Grouper: 2,981
  11. $*Revver: 5,799
  12. AtomFilms: 6,328
  13. GoFish: 8,434
  14. $*Blip.TV: 15,611
  15. $*Eefoof: 26,159
  16. JumpCut: 27,821

P.S. ClipShack: 37,750, CubeBreak: 294,151, The DailyReel: (too new)

advertising, Blogs on Video, book, google video, Killer Video, Making Videos, Online Video, popular videos, Viral Video, vlogging

The 10 Immutable Laws of Viral Video

5 Comments

virus.gifSo my joking reference to the “second law of viral videos” at the close of this “YouTube Viral Video Broker” clip resulted in this question from Joe Chapuis:

What’s the first law of viral videos?

Fair question. I hadn’t really considered the rules yet… I was spoofing someone that would have the arrogance to cite “viral video laws.” But Joe’s question got me thinking about actually researching what makes a video viral. Then I realized it would be less work to suck down my fourth cup of coffee and make up my own.

So here they are, folks. The Immutable Laws of Viral Video.

  1. The definition of viral video is that the video prompts others to share it. It doesn’t mean it’s good by any definition.
  2. Stupid sells.
  3. Nobody can predict what becomes viral. My videos that achieve modest viral status (like the inane Google Earth one) are almost never the ones I expect.
  4. If you’re trying to market via viral, stay “unpackaged” and funny. And don’t get your hopes up. 2007 will be the “year of corporate viral video attempts” and most will fail.
  5. Topical is important. Viral is subject to “pile on,” whereby one viral explosion creates copycats. A clip is more likely to be discovered if it contains keywords from other viral videos that are being searched.
  6. There is no cure for the video virus, but it’s not life-threatening.
  7. Duration is “make or break.” Short will always outperform long. Stay under a minute for best results and never go beyond 3 minutes.
  8. The creator of the “Immutable Laws of Viral Video” (me) is allowed to break law number 7.
  9. There is no law number 9.
  10. If you try too hard to be viral, you probably won’t be.

In the early generation of viral videos, certain themes have emerged: dancing videos, music videos, impromptu moments, pranks, clever movie scenes, parodies, celebrity moments and, of course, AFV-like falls and stunts. … To get a glimpse into the “Viral Video Hall of Fame” see the About.com list of the top 10 viral videos of all times, and a more recent list.

google video, Killer Video, Making Videos, Online Video, popular videos, Viral Video

There Goes My Chance to Run for Office… Ever

1 Comment

One of the things that’s always comforted me about putting my videos online is the power I maintain to remove them. Any of them. At any time. Whether they’re on YouTube, Revver or Google Video.

Then I saw this report below from Google Video. Nearly 300,000 people have viewed my “Google Earth: Has it Gone Too Far” on Google Video. Sure it’s a little unsettling to know your most viral video features your butt crack. But way more upsetting is the fact that more than 4,400 people have the video downloaded somewhere. And two of these downloaders have uploaded the same video as their own, meaning I’d have a helluva time “cleansing the net” of this one.

So much for my future in politics.

earth2.jpg