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Why Viacom Plus Joost is “Game Changing”

ByNalts

Want to watch shows from MTV, Comedy Central or Spike via broadband? Want to check out Paramount movies? Then you’ll need to switch from YouTube to Joost. No sooner did Viacom order YouTube to pull content, they’ve licensed hundreds of hours of content to Joost, a start-up formed by the founders of Kazaa and Skype (see Wall Street Journal)….

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Joost: Television and Online-Video Collide

ByNalts

Many years ago, I said the word “Google” to my wife. I said, “remember that name because it’s going to be big.” I’m having the same feeling about Joost. I’ve been meaning to post on Joost since I read this article about the company in Wired magazine. The foudners created Kazaa and Skype, and announced…

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Video on the Net Conference: March in San Jose

ByNalts

The Video on the Net conference is taking place March 19-22 in San Jose, California. Decent group of presenters. Looks like fun. Who wants to blog live from the event? Here’s the schedule. I’m including it because it has speakers names with hyperlinks to them. Reader convenience or SEO manipulation? You decide. 8:00am 5:00pm Registration…

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The User-Generated Fad is Over

ByNalts

Okay, I’m being deliberately melodramatic in the headline, but it got your attention didn’t it? Here’s the latest news on mainstream celebrities charging into online video. While this will never stop user-generated content and amateur video creators, it will definitely steal a piece of the viewing pie. On the upside, it will also help mainstream…

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Pitching Television Show Featuring Viral Video Creators

ByNalts

Okay I’m tired of thinking about this. I’m going for the pitch. Click the image to get the video version. Ladies and gentlemen with broadcast connections: I have a concept for you that will attract sweet demographics (heavily sought by advertisers). It will keep you relevant with the people moving from television to online video….

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Citizen Created Commercials

ByNalts

When iPod came out we saw a sleuth of free advertisements. The Mac/PC dialogue has been parodied endlessly. And it wasn’t long before the new iPhone (copyright Cisco) generated a series of spoofs. But here’s a fave. It’s HappySlip (a hyper-popular YouTube personality who is also now on Revver) singing a parody of “You’re Beautiful.”…

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Forget 2007 Online Video. This Guy’s Looking at 2008.

ByNalts

Jason Glickman, an Internet advertising veteran with expertise in emerging interactive technologies, was a little late to predict 2007. So the CEO of Tremor Media decided to predict online video for 2008. Read his predictions in MediaPost’s Online Video Insider. Here are his predictions with my commentary: 1. Video goes vertical. Surely vertical sites (specialized…

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Future of User-Generated Online Video: Drives Content Not Advertising

ByNalts

Only a small fraction of online video-based advertising will be picked up by user-generated sites like YouTube and MySpace, according to a new report.  Over the next four years, just 15 per cent of the total online video advertising budget, will go to user-sites, according to analyst Screen Digest (Financial Times via Next Generation). Arash…

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Wall Street Journal Tries to Squash Hungry Blogger

ByNalts

Woah. This Wall Street Journal (a print newspaper based in New York City) is coming dangerously close to my “beat” today. They’re clearly running online video stories to see if they can steal from the rapidly growing readership of “Will Video for Food.” I may not be as classy, accurate, easy-to-read or comprehensive. But I’m…

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Portrait of a Viral Video Genius

ByNalts

I was profiled in this important video about viral video. I’m so glad Nalts had an opportunity to share the meaning behind my viral video work. So often I get the questions: Is viral video be taught or is it an innate skill? What makes you an undiscovered legend? What is the greatest of all…