Diet Coke Archives - Page 2 of 2 - Will Video for Food

Moguls of New Media According to WSJ

ByNalts August 3, 2006December 20, 2009

If you want a quick crash course on the abscure talent that have become famous from online video, blogs, podcasts and the like… check out this nice WSJ article by John Jurgensen. It’s titled “Moguls of New Media.” Highlights from the piece Christine Dolce, whose MySpace page boasts nearly one million friends — making her…

Diet Coke | Mentos | Online Video

Save Mentos from Diet Coke

ByNalts July 27, 2006

Thee’s a grassroots effort to save sweet Mentos from the cruelty of Diet Coke. You too can help. Visit http://www.savementosnow.com/. I’m not involved in the effort, but I made ’em a PSA when I learned about it via the Revver blog.

YouTube Rival Has Killer App (Advertising Age)

ByNalts July 21, 2006December 20, 2009

Advertising Age writer Beth Snyder Bulik called Revver.com a TouTube rival with an model that’s a “kill app.” She describes the $30K profit Steven Voltz and Fritz Grobe made through their infamous “Extreme Diet Coke and Mentos Experiment.” Revver advertisers include Microsoft, Universal Pictures, Warner Bros., and American Apparel. Larger content creators are contributing to…

Mentos & Diet Coke Now Up to $30K for Eepy Bird, CNN Reports

ByNalts July 17, 2006

CNN Money reports that the folks from Eepy Bird have made about $30K via Revver for their videos featuring explosive displays using Diet Coke and Mentos. Not bad for a couple days of work and about $400 worth of food. Read more here.

The Mad Search for the Most Popular Videos

ByNalts June 28, 2006

I’ve noticed that my most popular posts are not my deepest thoughts about the future of online video, or about how amateurs can make money. Nope, if I want blogger popularity I simply write about what video is hot that week. Indulge me, dear readers, in an experiment. In this post I will write about…

Diet Coke | Killer Video | Mentos | Uncategorized | Viral Video

Mentos and Diet Coke… the New Sushi

ByNalts June 20, 2006

I once spent a summer in NYC and I couldn't believe I had access to sushi 24/7. Each day I'd have sushi for dinner and lunch, and this went on for about 2 weeks. Then suddenly one day during lunch, I spit out my sushi into a garbage can. I couldn't eat it again for…

Get Rick Quick? Amazing Case Study on Viral Video Impact (Diet Coke and Mentos)

ByNalts June 19, 2006December 20, 2009

Who would have thought that a few hundred dollars worth of Diet Coke and Mentos could turn into $30,000? According to this Wall Street Journal article, viral videos — which featuring explosive shots of Mentos mixed with Diet Coke — http://www.eepybird.com/ have generated several million of views. This is not uncommon for YouTube, but it's a…