This consumer-generated advertising phase is soooo over. Get real. A bunch of idiots with a webcam will never threaten big agencies. In fact I “threw” this Heinz ketchup ad just to keep the advertising agency model vibrant. There were more than 2,600 entries to the Heinz Ketchup contest on YouTube. Voting occurs between August 27…
Two sites that feature online-video contests: Vidopps (5 stars: kept current as of this writing- can sign up for e-mail alerts) Online-video Contests (4 stars: pretty but not as comprehensive- can sign up for e-mail alerts) YouTube contests (3 stars: not enough) XLNTads (too new to rate, and I’m biased since they sponsor me) About.com Desktop Video…
Every once in a while, your humble WillVideoforFood gets an exclusive. Here’s one. The folks at Rain Bird Corporation (a manufacturer of irrigation products and services) are doing a film contest to raise awareness of water conservation. “The Intelligent Use of Water” Film Competition seeks short films (1-20 minutes in actual or excerpted run time)…
How do you make sure you’re not missing video contests? No excuses anymore. You can check into YouTube’s contest page You can hit this VidOpp for a nice summary of contests. You can register on Xlntads.com, which hosts custom contests (and is currently running a contest for itself). Click here to register, and tell ’em…
In this amazing Davideo clip, we see him narrowly avert getting run over by a car. It’s one of Davideo’s three entries to the Lucozade Energy “Lost Your Edge” contest. You’ll need to register to vote, but it’s instant (no e-mail confirmation). Another good reason for a brand to not host its own contest site….
Video contests continue to roll out, often ignoring some of the basics for attracting good entries. Some examples from the past few days… Mount Olive Pickle Company is seeking 30 to 60-second videos describing why Mt. Olive “is the perfect pickle.” Plan N Trade Franchise, Inc., is hosting a “National Guitar Hero II video contest.”…
What do you do when you hold a ketchup contest and about half of the entries are from one guy? Here’s Heinz’s YouTube site, and here’s the gratuitous contest site the agency presumably convinced the brand to build (equiped with auto-rolling video- ick). Still, it’s a good brand for a contest, isn’t it? Who can’t have…
Mr. Clean says to enter his contest or he’ll use those large bicepts to pummel you. Big stakes ($10K) but the prize only goes to one winner. And I’m “perpetual runner’s up guy.” But I’ve got my idea, and it’s part based on reality. My wife has a crush on Mr. Clean. And I try to…
I’ve made my career never winning a contest, but placing as a finalist in many. So I believe I can speak with some authority in saying that most contest sites suck. That can be for a number of reasons: the prizes aren’t right, the theme is too rescrictive, the site is easy to forget about,…