Memelabs has a platform for running viral-video contests. Didn’t know that existed until now, and it seems to make sense. It’s a better alternative to a “throw away” site that is custom designed by an agency. No big clients yet, but a number of active contests.
You’re running a brand that is trying to “dip your toe” into social media and online video, and you’re facing some important questions: Is my brand right for this? How can I experiment without ending up as a “case study” failure? Can I convince my company that we should do this? What are my options…
The nice thing about moderately promoted online-video contest is that your odds are really good. HomeCamera.com (a free home surveillance system) asked if I’d do a sponsored video. I offered instead to promote a contest if they’d give out some of the D-Link wireless cameras (see image below) that are being sold with HomeCamera preconfigured….
Below are some video montages that will soon get removed by YouTube, resulting from the inevitable DMCA notices that Wired freelance photographer Lane Hartwell will send (when she’s finished wrapping presents and invoicing strangers). Per my earlier post, Hartmwell took action against The Ricter Scales for using a second of her photo in their “Here…
“Dear Stupid Marketer and Your Clueless Agency” was my original title for this article in Advertising Age. Fortunately I tamed it down given the audience. But hopefully a few folks will read it and overcome the myriad of myths about online video and marketing. If I can just change one clueless agency or stupid marketer,…
Today’s Wall Street Journal has an article by Raymund Flandez called “Lights, Camera, Sales: How to Use Video to Expand Your Business in a YouTube World.” It’s positioned on the front page as “Small Business: How to Use Video to Grow.” I’ve got some issues with the piece, and not just because Flandez didn’t interview The…
I debated heavily before posting this, because this blog is supposed to be a review of the fun world of viral video and marketing (not an advertisement for my services). That being said, I think some of you readers may be interested in how I work with sponsors. As you know, I advocate that brands…
Just when you thought there weren’t any topics left for a video contest, along comes Viddler‘s “Meal Today” contest. Deadline is August 31, and prizes are an 8GB iPhone or a Canon TX1 HD Digital Camcorder. After you upload on Viddler, you’ll need to tag the video “MealToday” and join the group. 10 minutes after…
Here’s my entry to the “StandupAndSling” contest, where I tell the story of who REALLY invented the SlingBox. Hop on and vote if you like. Registration is quick- they send you an automatic password instantly.
Ahhh the video contest. Is it a way to engage creators, or for marketers to do “lead gen” (snatch the e-mail address of creators’ friends)? I understand why contests require registration for rating — we wouldn’t want a “Chicago” style election. At the same time, these “one-off” contest websites are maddening. For example, here’s a…