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Mainstream Media Markets Via New Media and Vice Versa

Imagine a year ago if I told you that Fox Broadcasting would be promoting its debut television shows via online-video personalities (see press release) that were unknown before sites like YouTube. And that Hulu, a network site, would promote on the Superbowl. I’m the “chief strategical officer” for Hitviews, so I can’t cover this objectively….

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Do You Measure the Impact of Social Media Marketing? Call for Entries.

Yesterday I spoke with a client about the “Holy Grail” of social media. He shared with me some of the secrets he’s reluctant to share at panels and with the media. Seems some of my videos have generated more engagements than horrific media spending and expensive attempts at building branded content series. Then I received…

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Small Business “Easy Entry” to Online-Video Advertising

I love entrepreneurs, but I can’t make a living helping them with video marketing. So I’m glad to hear someone else is offering a service that almost strikes me as “too good to be true.” For $99 you can send audio, script, photos, etc. to this company, and they’ll make you a video and upload…