It’s schweet & sad… You’ve got a week to vote for the best band on Advertising Week’s “Battle of the Bands” (see AdvertisingWeek or visit YouTube “Battle of Ad Bands” channel). The assortment of videos, featuring modern Mad Men (and woman), in the past week have seen about 200-500 views per video. Perhaps mostly from…
Big agencies are not finding social-media profitable or worth the hassle. How can marketers innovate? Help the agency through these challenges.
Ron Callari, writing for InventorSpot, covered the top 10 pharmaceutical companies enaged in social media. I couldn’t help but be amused by this quote about me: … has a personality that overshadows the company’s online presence… While damaging the brand ‘by association’, Nalty quit Merck to become a micro-celeb of sorts and a social media…
You can decide whether a random YouTube video helps or hurts a brand, simply by voting on YouTube Brandwatch (see link). Vote on videos about laptop wedgies, Bic lighter tricks, or sexy Sprite. (Source: YouTube Biz Blog). Read YouTube’s interview with Matthew Yeomans and Bernhard Warner, directors of Custom Communication. The blog is an outgrowth…
Before I left Johnson & Johnson, there was a new word I began hearing in the public-relations circles. It used to be all about “transparency,” but then the word “dissintermediate” started to surface. J&J didn’t just have a “Credo” hanging on a wall that gave lip surface to patients, physicians, nurses, employees, and shareholders. The…
“Kevin just does a great job of bringing together the advertising perspective and creator perspective of social media and online video,” says Daisy Whitney, Queen of Online Video, in reference to this blog. Whitney is now working with iMediaConnection, which was news to me during this week’s “This Week in Media“ (I’m one of two…
Would you trust your corporate or personal brand to strangers via UGC (user generated content)? I don’t mean the “conversations,” but the actual logo of the brand. Well I did, and it paid off! I made a video and tweeted last month inviting people to submit NaltsConsulting logos (offered a $100 prize for the winner),…
Silence please as I open the envelope. The winner of the “Best Traditional Network on YouTube” (yeah, I just made that up) is Discovery Networks. Now it’s not entirely fair, because they have shark footage. So that’s almost cheating. But let me give you some examples of how Discovery is doing tube right while many…
A Pew study shows that more of us are watching online video than engaging in social media (via the lovely and talented Liz Gannes at NewTeeVee). Seems 62 percent of US internet users have watched online video, and only 46 percent have engaged in social media. Surprised? Naturally, there are loads of questions you may…
Seven secrets YouTube doesn’t want you to know. Revenue, profit, editorial versus algorithm, Steven Chen’s latest.